Technical Detail Messaging

Here is a 10 piece aluminum cookware set by the brand Cuisinart aid. There are phrases in a bullet like PTE, P F O a led catty and free for all of those words, known to all consumers. Let’s look at the supporting images that appear below the main image. Here. We see a call-out that describes the pan as providing quick and even heating less fumes suitable for all kitchen setups icons represent the different kinds of cooking styles.

Here we see a magnified version of the bottom of the pan. Now lets the customer know that a features, a double bottom composite energy stainless steel base. But what is a double bottom composite base using text only might be confusing to many people, but using text and graphics and clarification to what this feature is.

In this case, the magnified base is visually appealing while the text at the top of the image, lets the customer know that this feature provides even heating and can be used on a lot of different types of ranges. The next image breaks down the construction and properties of the sidewalls. The visual element provides the customer with an easy to understand explanation of how the walls are constructed.

Even if a consumer doesn’t know what materials are best for heat conduction or for eliminating hotspots or for rust resistance, the visual element is extremely important. Bye graphically showing a cross section of the sidewalk, construction the shopper at a glance can visually see that it has many layers and is left with the perception that this cookware is high quality.

It’s a key messaging point that is cleverly being conveyed through both copy and imagery. Also we see buried at the bottom of the enhanced content area that this line of cookware is different from other non-stick surfaces. It is not traditional and there is no worry or concern for harmful toxins since it’s PT, E and P F O a free.

Although these acronyms are also featured in the bullets, this visual support, what these acronyms actually mean and why they are important. The benefit were not clearly explained in the text at the top of the page, but they are here in a visually appealing way. On the other hand, let’s look at Greenlife cookware set.

The very first bullet mentions the word healthy and includes manufactured free of PFO, a P F a S lead or cadmium. Even if you accidentally overheat your pan toxic fumes will not release this brand is making healthy, eating a key messaging point immediately. And in the very first bullet. And the visual support, clean eating.

The second, if a graphic uses a green natural color, tight face against an earthy color background, without even reading the text, the visual speak to a healthy choice. The fourth image also supports the key message. It’s a healthy ceramic non-stick coding, even though the third image shows a product in a dishwasher demonstrating that it’s dishwasher safe.

It’s also repeated in the infographic at a glance. It’s clear this brand USP is easy cooking, easy cleanup, and it’s safe for you and the environment. Through these two different, but similar products, we were able to identify similar feature sets between the two products, but the messages were very different. The choice of images and infographics conveyed the key message of each brand.

One of strength, longevity, and construction, and the other have helpful natural cooking with ease each brand chose to highlight a different selling point about their business and chose imagery and copy points to sell their brand story.