Conversion focused copy-writing
Transcription
Many products on Amazon are set up according to variations, a variation allows a similar product in the lineup to share the same detailed page listing. By sharing the same detailed page. Our shopper has a deeper selection of options to choose from the brand. Having more options may keep shoppers on the page longer and aid in conversion.
show moreAnd for a brand creating variations, provide an outlet for similar products to be featured together while sharing optimized content. Variations also allow reviews to be shared across all ASINs in the listing. This allows her brand to capture a steady stream of reviews. Getting reviews can be a challenge for new product listings.
So combining listings together is a tactic that helped reviews add up very quickly. Although there are notable perks for both shoppers and sellers to combine acents together. Especially if there are simple deviations as an example, different color options, the content should correctly reflect the product shown.
Here again is the 10 piece aluminum cookware set by the brand queasy need. We discussed earlier in the other video, when a shopper lands on this page, there is a beautifully photographed image of a copper set, and all of the supporting images are copper as well. Now let’s look at the images for the silver version.
We see all of the images have been changed to reflect a silver product. Can you see how confusing this would be to a shopper? If the images didn’t change along with the description
here we see in the green life set, the variation is broken out a few different ways and shows our broader product offering. First a shopper can select by different colors. And second, a shopper can choose between a 14 piece set and a 16 piece set known as when we toggle between the different options.
Not all colors are available in all sizes and not all sizes in each color. Here we see when clicking on the 14 piece set, some of the color options have a dotted line around the image. These dotted lines mean that the color is not available for that set. When we select 16 piece, the main image and the color options change when hovering through the color options, notice the main image changes to align with the color choice.
And the title changes too. We can see the color added to the end of each title as we select different thumbnail images. These color changes are also carried through all the secondary images. This eliminates customer confusion. It also lets a shopper, see the product color in all different settings. The brand is appealing to a shopper’s preference.
It’s using visual cues to appeal to the color. The shopper has an affinity for in the hope of closing this sale.