Conversion focused copy-writing
Transcription
Have you ever heard of the expression? A picture is worth a thousand words. Amazon allows a seller to post up to nine images on the main detailed page brands also have the option to post a video. So a combination of images and video are visible on a detailed page listing. Using imagery to tell your brand story or convey product details is important since the brain easily recognizes images, processes images, and recalls images.
show moreWhen a perspective buyer lands on a detailed page, a single product image appears with the title. A good image placed here is hard to miss. An Amazon does have specifications for this main image. The supporting images are where the story and product information can be told. Selecting the right supporting images can help a shopper feel connected and increase conversions
Images, provide a visual snapshot in a way words cannot in a split second, an image can give facts. Evoke emotion and communicate information more quickly than words. Developing a creative element that offers key content information and allows a shopper to develop a personal connection is a valuable selling component on an e-commerce platform like Amazon.
Lifestyle images allow a shopper to be placed inside the visual content and imagine themselves in the environment using the product they can tug at the heartstrings and allow a personal connection to be developed.
We’re going to review how to combine images and words together. We’ll explore detailed facts combined with user central messaging. This combination is a highly persuasive tool that provides pertinent product details while still getting the shopper to become personally engaged. Neutral bullet is a popular blender that effortlessly turns fruits and vegetables into healthy smoothies and shakes.
It is an Amazon number one best seller. When a prospective shopper lands on the detailed page, a nice image is shown there, represent the 12 pieces that are included in the set. As we scroll through the pictures, we noticed prompt images with fruits and vegetables. The imagery solidifies the message that this blender is most used for clean and healthy eating here.
We see a perspective graphic. This visually shows the shopper, how big the blender is when compared to a person when the product is in use. What we don’t know is how tall the table or man is, but we do see from this image that when the blender is placed on a table, that is hip height, it’s not too tall or comparison to operate.
It’s been studied. They’re showing perspective graphics like this help shoppers to visually put themselves into the image, using the product, and therefore has aided in increasing conversions. Now let’s see the choice of words and message in their enhanced brand content. The original nutrient extractor immediately a shopper knows from the word original that they were the first inventors of this type of machine by using the words nutrient extractor.
And not simply blender or mixer, their brand is conveying that this machine doesn’t deplete the vitamin rich antioxidants and other good nutrients found in fruits and vegetables that are shown in the machine, on the countertop and in the background of the lifestyle image. And just in case a shopper is not clear what a nutrient extraction.
The brand breaks it down here with a supporting image that shows that a for shopper puts whole fruits seeds in all. They receive a smooth nutrient rich drink. Let’s look at another example in the same category. This is an immersion blender that is flagged as an Amazon choice. Again, the main image shows all the components that shoppers will receive with his purchase.
The second image, combines images and words here, we see fresh fruits and vegetables in the background with some simple features of the product. Here’s an image that combines facts with emotion. The visual shows that it creates a creamy and smooth food that even a baby can. And then the words, mother preferred is used to form a personal connection with a mother here.
We see a simple chart that visually shows the dimensions of each component, showing dimensions. Like this are much easier for a customer to comprehend than just in text format. Creating images and copy rich content begins with the brand’s key message or the USP align the most Hannibal points with the appropriate imagery to draw a relatable connection combined features with an emotional appeal.
Shoppers will quickly digest these images and recall them if they make a personal connection. So be sure to tie it back to the key message points, your target audience, the USP, and watch your sales grow.