Conversion focused copy-writing
Transcription
Your brand should spend time deciding on your USP and key selling points. But once obtained, you have to provide it in a clear and concise way that gets the point across to your target audience. How can you effectively do that without muddying the message. Visual graphics combined with copy points, provide laser-focused messaging that aids and conversions will focus on the converting copy.
show moreIn the following examples of listing images, we can see the following brands have powerful messaging in the copy they have used on their listing images. The looks standing baby brand Pampers uses copy on their listing images to drive key points such as sensitive and gentle enough to use for delicate babies. Simple copy on graphics.
Drive the point home that it’s thicker and the number one choice in hospitals. There is no lifestyle image here. Only copy the copy is powerfully persuasive and that these baby wipes are the most trusted brand in all hospital. Here we see on this Hamilton beach two way coffee maker, the simple use of copy on a graphic.
The arrows clearly show the coffee makers versatility by allowing a user to either brew a pot of coffee or a single to go travel mug. Simple copy supports the graphic and drives the point home. And lastly we see here that simple product images with supporting text really hones in on the product feature sets in a clear and easily digestible way.