GOALS

How to Structure your Messaging to Keep Your Audience

Create a lasting relationship with your customers so they become more than brand influencers, but loyal customers. In this section, take a look a how messaging copy can turn a casual shopper into a loyal and engaged customer. 

In this module we will be taking a closer look at the following subjects:

Grab new customers with the title

Learn how to use titles to grab a prospective shopper during search and keep existing customers satisfied.

Honing in on your message

Deliver a message that turns a casual shopper to an engaged and active buyer.

Appeal to the senses and the heart

Learn how to capture a customers heart through emotion rich content that speaks directly to them.

Retain and capture key points and takeaways

Take a short quiz and download resource materials to keep handy for delivering messages for conversions.

After Finishing this Module

You will :

•Define how to craft a title that catches a browsers attention first;
•Learn how to tap into new and existing customer purchasing decisions through emotion based messaging;
•Uncover how to answer customers questions before they are asked leaving no stone unturned; and
•Deliver impactful and responsive messages that increase conversions.