Turn Data into Valuable Messaging

Do they include pictures or images of the product in use? What can you learn from the images about them. Take another look at the geographic and demographic insights that Amazon provides to the majority of reviewers live in sunny climate or a cold damp and rainy war. Next review your brand’s questions and answers section.

This will provide valuable information on customers who have used your brand product. It’s direct information from actual users. Use a critical eye to an earth key points of information that is hidden within your customer’s answers. Jock the information down, go back and do it again. In case there was something that was missed, cross-reference it against the data you pulled from the reviews, gather the demographic and psychographic information.

Break the information down into buckets that makes sense for your brand. Study it, break it down again and analyze the data. This information is so valuable and connecting with your customers and brand messaging and developing a USP. Build your brand story and formulate your USP by uncovering who your customers are and what needs your product fills.

Craft a message that resonates with these customers include experiences, desires, hopes, and dreams. Create a USP that differentiate your brand from the competitors. Find your brand’s unique story. A story so compelling that shoppers only want to buy from your brand, a story that conveys at your brand, your product or service is the only choice.

Now that you are armed with what to say to your target audience, how you say it is a critical next step use language they understand don’t use confusing or complicated terms, anticipate any objections or questions. Be simple and straightforward, be brief, but don’t leave out important details for the sake of brevity.

Tell them specifically what your brand does to satisfy their particular problem. Intimate that your brand is the only choice, but don’t oversell and over promise.