Overused USPs on Amazon

Other retailers are now vying for a piece of the Amazon pie, a brand should reevaluate their products USP to make sure it’s still on top of its game and not swimming in the sea of shocks. Let’s take a look at the supplements category on Amazon, specifically protein powders here. Many brands are guilty of using stale and cliched USPs.

America’s number one, selling. Sure. That’s a great achievement, an influencer to entice a customer to buy, but is that really a USP? And with nine customer reviews, it’s certainly not a top selling brand. Premium protein should in premium be a given at the cost of the supplements muscle building. Isn’t that the aim of all protein powders, rather branch had focused their USP’s on specific qualities customers are looking for in their protein powder, like vegan plant-based.

The first bullet clearly shouts out, no bad stuff, organic protein. And in the title alone, we see vegan low net carbs. Non-dairy gluten-free lactose free, no sugar added soil free, kosher and non-GMO, and here’s another one grass fed non GMO here. They say it’s premium. But look at how they use it in a playful way.

Grass fed whey protein with nothing to hide. Now, look at the first bullet, only one ingredient. There’s a clear message of purity. Suitable for a keto diet. This brand is capitalizing on a very popular diet now. So as we reviewed, there’s a huge amount of opportunity to position your product slightly above the competition, scouring through your data to create a slight twist, might be just what you need to set your brand apart from the competition.