How to Broadcast your USP

A brand should use the USP across all content channels. It is to product portfolio, roadmap and brands, voice. Once it’s created it, shouldn’t be deviated from. An Amazon, the first four bullets should be reserved for features and benefits. If your brand doesn’t have enough content for the fifth bullet, the USP can be placed there.

Your brand can also carry a fifth bullet across all product lines to increase brand perception and customer loyalty. This will provide authenticity to your brand across the whole product portfolio. But remember the fifth bullet should be reserved for features and benefits first. When creating and about us in the enhanced brand content section, be sure to place your USP there, use images to capture their brand essence.

So the copy and imagery compliment each other and leave a visual imprint that will resonate with a person long after they are no longer looking at the image. And remember in order for it to be effective, the USP should be used not only on Amazon, but across all marketing vehicles. And as often as possible, if done correctly, it provides the reason.

Customer should always choose your brand. It catapults your brand and is a powerful influence or built on competitive research and customer insights. It will turn actionable insights into sales. Hello and welcome in this course, we’ll be exploring the key elements necessary for creating product detail pages on Amazon, that boost page rankings and drive sales.

So let’s begin. Choosing what products to sell on Amazon is just the first step. The products have been selected and are expected to make a decent profit. They are successfully set up on Amazon. They’re live ready for purchase. But sales are lackluster and volatile. Everyone keeps waiting for that huge spike in sales, but rather it’s a slow crawl with over 100 million prime shoppers on Amazon.

It’s a wonder why sales are not skyrocketing. There could be many reasons why sales haven’t taken off as expected, being too close to the problem makes it difficult to see the key issues and it might leave everyone scratching their head as to what is wrong. So the first course of action is to take a step back and look at the detail pages with a more critical eye to determine if the listings are fully optimized.

A well optimized listing, often improves page rankings and brand exposure. And the more people that see the page, the better chance of converting eyeballs into sales, but it’s also really important to have the messaging and copy on point doing a tear down of each detail. Page pages, critical forces. It will uncover key aspects of each listing and shed light onto what is working and what is not.

It’s important to analyze each listing separately, to evaluate its strengths and weaknesses and determine whether the copy is doing its job. Is it ranking in the search result? And can it be found during an organic search? Does it clearly explain and show what the product does?

Does it answer key important questions that the customer might want to ask? Does it speak to the right customer? The one who has the strongest propensity to influence the purchasing decision? And most importantly, does it provide the information to convert eyeballs to sales? The tear down provides clarity and uncovers key opportunities to enhance the brand’s messaging content.

Each product should fill a need or fix a problem. The customer is looking to solve. When customers land on the detail page, they look for cues, the right message to help them understand whether they’re in the right place and whether or not this particular product will solve their problem. If the messaging and copy, aren’t doing an effective job at keeping the shopper engaged, they will leave the page and look for a competitor that will solve their problem or fill their need.

Hey, brand’s message must be conveyed in only a few seconds. The listing has to make an immediate impact for the shopper to stay on the page. The content must be right, or the shopper will bound. Messaging is at the heart of your customer acquisition strategy and getting it wrong means a potential tool, lose new customers every day, beginning it right, provides the opportunity to retain a loyal and engaged customer base.

The way you present a brand’s value will influence a customer’s decision to buy that product on Amazon. The listing trip provide clear and concise product information. In a consistent format and a must meet Amazon stringent specification requirements.

It’s now time to reach for the red pen and start to tear down. It’s important to look at the whole brand portfolio in totality and each product individually. The purpose of the tear down is to discover how shoppers perceive the products, the brand’s voice, the key messaging points in all cases, what the brand is communicating must be a good fit where it will lose that shopper to another competitor.