Conversion focused copy-writing
Transcription
As we’ve reviewed brands, have the opportunity to engage directly with customers on Amazon. A seller can provide answers to questions that customers post about a specific product. This Q and a forum. I’ll ask questions to be answered both by brands directly and by other customers. Most questions have multiple answers.
show moreWe’ve analyzed the customer’s questions for the genius brand genius, joy supplement we’ve uncovered high-level insights that this brand can use to boost their content and use consumer questions to further engage with customers. That’s now dig deeper into the answers that other customers have provided.
It’s important to focus on what is missing and the negative feedback and reviews that most people provide. Brands can and should use this information for product messaging and content improvement. But it’s also necessary for brands to uncover why shoppers like a particular product, what benefits consumers are getting from using their product.
Do those benefits align with the brand and product positioning? A simple way to uncover positive feedback is to review what customers are revealing when they answer another question. Let’s see why shoppers like this product and dissect the first customer response. The customer feedback is they like that the product has no actual drug in it.
The previous purchaser further elaborates that synthesized chemicals have occasional side effects, but the real takeaway for a seller is that the customer experiences better focus and heightened mood enhance. And here we see another customer that agrees that their product is awesome. The response is provide more weight to the way the product works and how it makes the customer.
Here we see that this customer claimed the genius. Joy has changed my life. It has kept my anxiety and stress at bay. This customer provided a powerful testimonial about how the product makes them feel. So far we’ve uncovered through these customer answers that shoppers like that it enhances their focus and lifts their mood and it decreases anxiety and stress.
However, reading comment from one or two customers may not be enough to warrant a change. Statistically, most brands might argue that comment from a few customers. Aren’t a big enough pool for a brand to make a change. People are different. And one person’s opinion, shouldn’t be enough to generalize across all users of the product.
A larger pool of shoppers can validate the claim. So that’s try and broaden the number of responses and search for the word focus. Let’s see if it an Earth’s other customers who like that, the product increases their focus. As we see here right below the search bar, the information can be sorted by all by product information by customer Q and A’s and by customer reviews.
This provides the brand, a broader snapshot of the search term. It also shows the brand how this term is currently being used and where the word is used on the page to ensure the context is correct by sorting by product information. We can see that the word focused is used twice in the product description, six times in the question and answer section.
And a lot more times in the customer review section a brand can then read through all these key content areas to determine if most of the customers like the product for its ability to create focus. By reviewing all these different sections, a brand is armed with direct feedback from customers. They can uncover what customers like and how many feel the same way about the product.