Analyze Critical Reviews

Most reviewers are mentioning the taste of the coffee, the expense of it, lack of caffeine and horrible flavor just by glancing at the title. Death wish has positioned both in a detailed page title and on the packaging that their product is the world’s strongest ground coffee. And from the critical reviews lacking the caffeine boost and strong flavor is a critical complaint that doesn’t bode well for the brand.

Although coffee, strength and flavor can be seen as a subjective claim. What is considered strong to one? Consumer may not be considered strong to another. Here we see two very important statements from reviewers. This coffee is way overpriced, robust to beans are present, which makes the taste unpleasant.

Basically this company markets, their product as the strongest, but in all reality, the number of cups needed equal. The world’s strongest is of no different than a can of Folgers claims one reviewer. And another reviewer gave it a neutral rating, but it is a comment that is most critical. If you want to make a pot of coffee and follow the recommendations of two and a half tablespoons per six ounces of water, you are filling the entire filter to make 12 cups at this cost.

I do not see myself purchasing. Let’s see if we get different feedback. When sorting by two star ratings, we uncover more of the same complaints just in the first two reviews alone. These comments align with the other customer complaints that it’s not that as highly caffeinated as stated, and it’s bland and medium streanth.

A common theme running throughout these statements are there people have to use more coffee than a standard brew, and that is why it’s stronger. And since more coffee is being used, it’s not as cost-effective. These comments are pinpointing specifically the lack of strength, the lack of caffeine kick and the increased cost.

As a brand Deathwish shall look at these critical reviews and analyze their importance in their brand message and product positioning, these critical reviews account for roughly less than 10% of all their product reviews. Although the number of critical reviews are in the minority. They are still critical and on a platform that is open to millions of shoppers to view.

Plus there are key messaging points that can be taken from these comments and addressed in their content across the detailed page listing. It’s time now for you to take a deep look into your branch critical customer reviews. Is there a consistent theme that’s running across or reviews that can be addressed in your content?

Our customers confused or not understanding the product clearly and what it delivers or how it’s used. Do the reviews not align with your brand’s message? How are the customers perceiving their products? Remember to read thoroughly to understand the context in order to make a clear determination of the customer’s complaint, and then decide where in your content, these complaints can be addressed.