All about the Reviews

It’s a powerful motivator and selling tool. Social media has created a shift in how people communicate people throughout the world are interconnected and consumers are turning more and more to other people. For honest recommendations and product reviews. Younger consumers are relying more on feedback from past purchasers than trusting a brand message or credibility.

We’re seeing a Ty turn and Amazon’s review process has helped steer the ship product reviews on Amazon have become an important selling tool for manufacturers and brands. It’s been reported that more pupil research, a product on Amazon had any other vihcle. Why, because Amazon’s review process carries weight and potential users prefer to hear directly from other users before buying the product.

As we see here, the number of product reviews is flagged at the top of the detailed page listing by clicking the start or scrolling all the way to the bottom of the page. All the approved reviews are visible for consumers to say.

The first thing that a customer generally looks for is a number of stars. The rating of the review, Amazon has a five star rating review process. It allows a purchaser to select a rating from one to five. Leave a comment and post a picture or video. The review is vetted by Amazon first to ensure it doesn’t have inappropriate language and does meet their review requirements.

Once it is approved, the reviewer is notified via email that it is posted live. If the reviewer decides at a later date that they want to amend or make a change to the review, they have the ability to update the review. The new review does indicate update, notify in their browser that the original one has been updated.

One of the reasons that Amazon’s reviews are such a powerful selling tool, is that the review go through a vetting process and lets the customer know whether it is a verified or unverified review. What does a verified review mean? It simply means that a person has purchased a product on Amazon. It authenticates the review and provides the perception that the review is being left by a person who has purchased and used the product.

So it’s perceived to be an honest review, However, the Amazon review process is not foolproof. There are many reports that the Amazon review system is flooded with fake reviews. Fake reviews are often born from unscrupulous sellers to boost their number of positive reviews. Since reviews are tied into Amazon’s algorithms and ranking system.

The more positive customer reviews , the better their product will rank in a search engine results. What does this all mean for sellers? Brand should use marketing tactics to boost their reviews. Again, the more reviews, the better the ranking, but a word of caution. A seller cannot persuade a customer to write a positive review that is against Amazon’s policy and it could cost suspension brand should also use reviews for customer insights and learnings, similar to how the customer questions and answer section is a way for brands to learn insights directly from customers.

The reviews are the. Sellers can glean from the review problems customers are facing with the products cues on content and messaging insight into new products. These queues can then be placed within a searchable content to increase rankings and optimize the listing. Also sellers should use the platform to engage with customers.

The more they engage with reviewers, the better their brand perception will be with the ability to increase brand loyalty. Amazon is also aggregating their ratings by customer interests and groups. Think about all the shoppers on Amazon and how valuable this market research data is. Amazon is basically providing in-depth insight into customers, interests, geographical locations, and other behavioral groupings.

We know now by looking at this review section that people who buy Nike slides are also interested in sneakers and live in. Here, you’ll see above the review words in boxes. These words are most often found in the reviews by clicking on one of the words, all the words automatically highlight and are viewable within the comments.

This is valuable information for brands who at a glance can see the words that customers are using to describe the product or pose problems about them. What wonderful insight. Arch support way too small, little tight. These are important words for purchasers who might want to order up a size based on reviewers comments, but as a seller, this is keen insight into the sizing of their product.

So it’s time now to look at the reviews in your listings. What words are highlighted as frequently? Use words, are there keywords that can be gleaned from them? Are there problems that need addressing, are there one star reviews that need customer service support? Looking at reviews from a content perspective provides valuable insight into customers experiences.

Reviews are telling you exactly how the customer is perceiving the product and the brand. They should not be overlooked or taken lightly.