EXAM

Is the following statement true or false?

Project Zero is a new effort that Amazon is rolling out with the goal of eliminating counterfeit products from the Amazon site.

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Discontinued: Obsolete means that the product has been suspended from the ordering process for the time being.

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EBC or Enhanced Brand Content replaces the product description on listings and allows for extra information and images to be added. This is for products that are on Vendor Central and enrolled in the ‘Brand Registry’.

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MAP doesn’t need to have a specific MAP agreement in order to enforce this price.

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MCI stands for Multi-Country Inventory and provides the option for Fulfilled by Amazon or FBA sellers to specify which countries they wish to send stock to and have orders for that marketplace fulfilled from the local inventory.

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API means Automatic Programming Interface.

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Amazon’s cost of goods sold is what you sell your products to Amazon for, or what Amazon purchases your products from you for.

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The Bill of Lading Number is a unique number shown on a bill of lading at the time the merchandise is accepted for shipment.

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A Storefront is a mini website/store that can be created within Amazon for your products which can be built the way you want.

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MSRP stands for Manufacturer’s Suggested Retail Price and is also known as list price, recommended retail price (RRP,) or suggested retail price (SRP).

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FBM is Amazon’s fulfilment option where Sellers send their products to Amazon fulfilment centres and Amazon then takes care of the picking, packing and shipping when a customer places an order.

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OEM Products stand for Overage Equipment Manufacturer and refers to a company that produces parts and equipment that may be marketed by another manufacturer.

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Carrier Central is a web portal that has been setup and designed by Amazon for the exclusive use of Carrier, Sellers and Vendors to create, schedule and manage carrier appointments to the various Amazon Fulfillment Centers.

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The Contra Cost of Goods Sold is funding that a vendor gives Amazon, including advertising and sales promotions.

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A packing list is a customs document used in foreign trade, for example, a US Supplier shipping across the border to an Amazon Fulfillment Center in Canada or Mexico.

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A ‘review’ could be from anybody and they may not necessarily have purchased the product.

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BISS stands for Business, Industrial, and Scientific Supplies.  This is one of the many categories on Amazon.

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FBA indicates that the Seller will ship products from their own inventory and handle all customer feedback and queries.

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Amazon Brand Specialists are experts in brand management.

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Author Central is the web portal or platform that authors, publishers, labels and studios use to sell and promote their books and other media products on Amazon.

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What consignment means is that you, as the supplier, ships your product to Amazon but Amazon only pays for this inventory as and when a consumer purchases it off of the Amazon website and from your inventory holding.

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A commercial invoice is a vendor prepared document that lists all items and quantities of those items in a particular shipment.

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A Verified Review is a review left by a seller who has genuinely purchased the product.

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Browse Nodes are a hierarchical structure used for categorising products at different levels to be more specific, allowing for products to be easier to find.

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Repricing Software is Software that helps manage the price of a product to help win the buy box.

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Gated Brand refers to individual brands that can be restricted and you, as a Vendor or Seller, would need to apply to sell.

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Amazon Advantage is a platform where authors can create their own Amazon Author Page and sell their books on Amazon.

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A conversion is when a consumer clicks on your advert on Amazon, goes through to your product detail page, adds that product to their cart and checks out, paying for your product and thus having you make a sale.

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The SSCC is an 18-digit number with 2 zero prefix used to identify logistics units that is used in LP Receive.

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Verified Reviews are when a customer leaves a product review without first purchasing the product on Amazon.

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The Campaign Landing Page is the landing page where customers can read details, view images and videos, read questions and answers and product reviews about a product.

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The Best Seller Rank refers to the rank a given product has on Amazon.

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A Bill of Lading is a letter sent by a customer, in this case Amazon, to a supplier, you, to inform the supplier that their invoice has been paid.

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Amazon Marketing Services or AMS is also known as the Advertising Console and is a platform where Vendors and Sellers can run keyword- and target-driven advertisements and campaigns.

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‘Conquesting’, as the name suggests, involves running adverts on the detail pages of competitive products in order to tell consumers who land there to not consider your product.

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The LP Receive is a receive process where items are received by scanning a barcode (SSCC / AMZNCC) on the outside of the package, thus eliminating the need to scan each item.

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Average Reviews are the average star rating given based on the reviews.

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Duplicate Products allow you to show different colors, sizes, and styles of the same product.

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Seller Feedback or the Seller Rating gives customers 13 months from the date of purchase to leave feedback on the quality of service of an Amazon merchant.

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A shortage is when the Amazon Fulfilment Center claims that they did not receive all of the products or ASINs that were shipped on a Purchase Order through Vendor Central.

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Vendor Central is the web portal or platform created specifically and initially for third-party sellers or retailers.

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The Daily Budget is the amount of money you are willing to spend on PPC adverts per day.

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The AMZNCC is a 14 digit number prefixed with ‘AMZNCC’ text that gets generated within Vendor Central to facilitate the auto-receive process.

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Vine Voices is an invitational program offered by Amazon to trusted reviewers to provide feedback on new and pre-release items.

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The objective of the title is to provide the customer with key pieces of information that persuade them to click on your product.

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Amazon defines the Amazon A-to-Z Guarantee as protection for customers when they purchase items sold and fulfilled by a third-party seller.

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Seller Central is the web portal or platform created specifically and initially for Manufacturers and Distributors and used to be an invite-only platform, that is, very few, if any, retailers are invited to join Seller Central.

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The Gateway Billboard BTF is a prominent placement on the Amazon Gateway and provides advertisers the canvas to fully share their brand messaging with customers.

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The BPS or Barcode Packing Slip is the 2D barcode shipping label indicating the contents of the carton.

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Prime is an Amazon program that allows customers to sign up for regular deliveries of products they use frequently.

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Amazon also has a title structure it asks vendors and sellers to follow, known as its ATV logic.

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The term “Marketplace” can be used to talk about Amazon as a whole but also to reference the individual countries in which Amazon sells, for example, the “US Marketplace,” “UK Marketplace”, et cetera.

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 The Brand Registry is a program created by Amazon to assist Amazon sellers and suppliers who manufacture their own brand of product to protect that brand’s integrity on the Amazon website.

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Impressions show the number of times a Product Detail Page is viewed.

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The Advanced Shipment Notice is the actual contract that Amazon has with the vendors representing their product orders from those vendors.

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Today’s Deals is a tab that allows customers to see ongoing deals and discounts on one dashboard.

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The Product Description is the lengthier text that explains more information about your product, its features and benefits, some context with regards to your company and brand and so on.

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MWS stands for My Web Service.

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Brand Gating is a program that Amazon has created where Amazon can block unauthorised retailers or sellers from selling your products on Amazon.

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Sessions shows the number of people who view a specific element, typically an advertisement.

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The Return Merchandise Authorization is a process that enables the vendor to query and authorize their own returns in the Vendor Central or Advantage website.

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Lightning Deals are a promotional offer where a product is featured for several hours on the Amazon Deals page.

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A single unit refers to 1 of your products or the single sellable unit of your product which could be a set or bundle.

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Amazon Marketplace Web Service (Amazon MWS) is an integrated web service API that helps Amazon sellers to programmatically exchange data on listings, orders, payments, reports and more.

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Fulfillment Center is the correct term used by Amazon to describe its warehouse.

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Glance Views are visits to your offer pages for a selected time period.

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The Standard Carrier Alpha Code of SCAC is a unique, two-letter alpha code used to identify a carrier of Amazon’s.

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Lightning deals are special offers on reduced rate goods – most commonly made on refurbished, used, warehouse-damaged or returned products.

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Below the Fold (BTF) is the area visible to a user when landing on a webpage.

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Private Label or PL is when someone buys an existing product and packages in their own brand or has a product manufactured from scratch for their brand.

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Amazon Fresh is a platform is for other eCommerce sites as well as Amazon consumers.

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Inventory refers to the product or ASINs you have listed with Amazon, whether it pertains to the products in your own warehouse or Amazon’s Fulfillment Centers.

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ORM-D stands for “Other Regulated Material – Domestic” and is a marking for consumer commodities in the United States that identifies other regulated materials for domestic transport only.

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Deals of the Day (DOTD) are where Amazon provides customers with a selection of daily deals on specific goods.

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Duplicate Products are listings of the same product in different sectors of the marketplace.

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A Vendor is the company from whom Amazon purchases goods.  This is normally a First Party Seller and they make use of the Vendor Central Platform.

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Amazon Media Group (AMG) is the business team that works with marketers who access the two primary advertising platforms: Amazon Marketing Services (AMS) and the Amazon Advertising Platform (AAP).

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Replenishable Out of Stock (otherwise known as Rep OOS) tells you what percentage of sales were potentially missed out on due to the item being out of stock.

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A Pallet is a movable platform used to stack cases or boxes to facilitate handling.  They are normally made out of wood or plastic.

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 Cyber Monday is a sales event signalling the beginning of the Christmas shopping season, usually with goods sold at significantly discounted prices both in store and online. Timed to fall around the same date as American Thanksgiving (Nov 27).

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Frustration-Free Packaging is packaging that is made of 100% recyclable materials, easy to open, and designed to ship products in their original packaging, which eliminates the need for an additional shipping box.

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A Retail Representative is a person dedicated to looking after your individual needs as a Vendor of Amazon’s.

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Amazon Demand Side Platform is Amazon’s Advertising Platform and is available as a managed service from Amazon directly, or self-service through accredited agencies.

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Keyword Match is when you create an advertising campaign on Amazon and enter keywords where you’re prompted to choose the keyword match types.

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Electronic Data Interchange (EDI) is the electronic interchange of business information using a standardized format; a process which allows one company to send information to another company electronically rather than with paper.

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Black Friday commonly falls three days after Cyber Monday and is a day specifically designed around the sale of goods online. Offering significant discounts on goods, services or products, Black Friday was realised as a way of taking advantage of consumer spending habits following Cyber Monday bargains.

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EFN is a form of Fulfilled By Amazon or FBA where Sellers send their products to one Fulfilment Centre and Amazon distributes the products to different Fulfilment Centres around Europe based on where they think the most sales will come from.

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A Vendor Manager or Buyer is a person from Amazon’s side who purchases goods/manages inventory and/or manages the Amazon/Vendor relationship.

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Amazon Pay is a paid subscription service offered by Amazon that gives users access to services that would otherwise be unavailable, or cost extra, to the typical Amazon customer.

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Revenue is income from normal business activities over a period of time.

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An IXD is an Inbound Cross Dock.

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SKU stands for Stock Keeping Unit and is a merchant specific identifier for a purchasable good. Most of your products in your systems refer to the SKU.

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PAN EU refers to the European Fulfilment Network and is Amazon’s option for selling on other EU marketplaces but fulfilling all orders from fulfilment centres in the home country.

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Amazon Business Advisor as it appears on the home page of your Vendor Central Dashboard is a program developed to offer personalized recommendations to help guide you to maximize your effectiveness as a vendor by looking at what your account can do or needs to do.

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The Dash Button is a small device that you can stick to virtually any surface in your home, and it lets you instantly order household items you’re about to run out of.

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Search engine optimization is the process of increasing the sales by increasing the visibility of a website or a web page to users of a web search engine.

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A+ pages are additional information and allow for extra imagery to be added to products on a product listing page on Amazon through Seller Central.

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The MOQ is typically the smallest amount of a product a supplier will allow you to order from them.

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Seller Fulfilled Prime or SFP is a way for Sellers to have the prime badge on their listings whilst maintaining full control over inventory as the stock is kept and despatched from their own warehouses.

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Amazon Feed Specification (AFS) is a catalog feed that allows you to add/update products to Amazon in an automated way, bypassing other Vendor Central self-service tools for adding and updating products.