The Amazon Ecosystem and Terminology
Transcription
Private label or PL is when someone buys an existing product and packages it in their own brand, or has a product manufactured from scratch for their brand. You can also create a private label by using a co-packer, which is a company that will make a food product for you. Private label products are those manufactured by one company for sale under another company’s brand private-label goods are available in a wide range of industries from food to cosmetics. Private label brands managed solely by a retailer for sale in a specific chain of stores are called store brands. Amazon has its own collection of private brands and private labels.