The Amazon Ecosystem and Terminology
Transcription
Amazon business advisor, as it appears on the home page of your vendor central dashboard is a program developed to offer personalized recommendations, to help guide you, to maximize your effectiveness as a vendor, by looking at what your account can do or needs to do. Amazon is always looking for ways to help you increase your success as a vendor on Amazon, therefore, as they identify opportunities, they’ll send you personalized messages on the homepages business advisor.
show moreAnd through email, Amazon will notify you of actions that are required in order to continue your business with Amazon, as well as recommendations for how they can improve your business. For the business advisor recommendations, there is no penalty for not acting on the recommendation. Amazon business advisory or ABA is a paid account management service that provides business intelligence driven strategic insights to the sellers in order to scale up their revenues and contribute in making them successful on the platform by driving key inputs.
As a part of this service sellers will be getting a dedicated account manager, having expert knowledge in their relevant category. B2B stands for business to business, which means that you as a business, are selling to another business as opposed to a consumer.