The Amazon Ecosystem and Terminology
Transcription
The Amazon sales rank also called the Amazon best seller ranking or BSR best seller list is a number which captures the items, popularity in a certain category. Sales rank exists for all products that are part of category. Some products don’t have a category. The sales rank interval be between one and 1 million plus.
show moreA high number means you are not getting a lot of sales while a smaller number shows that your product is selling well. In short, the sales rank means the period of time since an item last sold. Ideally the period between two sales should be as soon as possible.
The Amazon sales rank shows how well a product is selling relative to other competitor products in the same category,
A product with sales rank number one is currently the most purchased product in that category. A product with sales rank or best seller ranking of number two is the second most purchased product in that category etc. In other words, you can see how many other products are selling better than your own.
For example, if your product has a current rank of 20 and the Amazon best sellers list, then that means there are 19 other products in the same category that have a highest Sales value. It’s important to remember that only products within the same main category are taken into consideration when calculating a sales rank.
That means for each main product category, there was one product in first place, one in second, one and third etc. One product can, however, have an Amazon sales rank and more than one sub category. This is why one product can rank number 452 in the main category beauty, but the ranked at number 36 in the sub category Baltic extension.
Amazon itself doesn’t reveal exactly how the sales rank is calculated, which is why there are only theories and speculation surrounding the method. It’s relatively evident that sales volume alone is taken into consideration and not other figures such as number of reviews, retail price etc. It’s unclear, however, which timeframe is taken into consideration for the sales volume.
Some theories conclude that only sales from the last 12 hours accounted are this positive time periods of 24 hours or more. Although the current sales rank of a product is a good indication of how well it will sell. It’s also important to note the average rank as well. A products rank can often be subject to trends.
A products. Current rank is simply a glance at very recent activity, and it’s not necessarily an indication of future sales performance.