The Amazon Ecosystem and Terminology
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Your cost per click or CPC is the amount you pay when a customer clicks your advert. Remember that Amazon pay-per-click PPC is an auction. So the price you end up paying is just a penny more than what the next highest bid is willing to pay for that keyword. For example, if you bid $3 and the next highest bid.
show moreWas $1, then your CPC would be just $1 and 1 cents, even though the winning bid was $3. The average CPC is the average cost per click paid for the click. And the seller only pays 1 cents more than the next time spend. For example, you could bet $6 and only get charged 81 cents. If the next highest bid was 80 cents, while the highest butter has the best chance of winning a lower CPC means a higher return on investment.
If you can get a lower CPC than the average CPC, you’ll be in a great position with your campaign. Pay per click advertising or PPC is an advert type that only costs the advertiser. That is the seller money. When the advert is clicked to determine which PPC adverts get shown. Amazon leverages a bidding algorithm.