The Amazon Ecosystem and Terminology
Transcription
A click is when a customer uses their mouse to select something on the computer screen. Amazon advertising campaigns count the number of these clicks per advert of yours to use when calculating other percentages and rates such as the click through rate, your click through rate or CTR is the total number of clicks.
show moreYour advert gets divided by the total number of impressions. For example, if you get one click on your advert per a hundred impressions, you’ll have a 1% CTR. The average CTR is 0.3, 6% being right at or above. That is usually a good target.