The Amazon Ecosystem and Terminology
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To run an advert with Amazon, you must create a campaign campaigns group, your adverts by the advertising, budgets and dates. You can create a campaign for specific line of products for a specific timeframe or for any other theme that helps you manage your adverts. Each campaign contains one avid time and aligns with the main goal you want to achieve.
show moreSuch as sales or brand awareness, the types of campaigns offered county by Amazon are sponsored products campaign, sponsored brands or headline search ads campaign, product, display ads campaign, and lock screen ads campaign, sponsored products promotes the individual products you sell on Amazon. You choose which products to advertise, assigned keywords or product attributes to target and into cost per click amount.
When a shopper searches for one or more of your targets, you advert as eligible for display. When shoppers click your sponsored product, they are taken to the product detail page of the advertised product.
Sponsored brands or headline search ads, increase awareness of your products. The advert creative you build includes a headline logo and product images. When shoppers click your sponsored brand, you can specify whether they will go to the Amazon store for your brand or any page that displays your products on Amazon.
Product display ads of product or interest targeted display adverts that drive traffic to a product detail page. The creative for your campaign is automatically generated through the advert builder. You are required to add a custom headline and logo before you submit the advert for review. Lock screen ads, our cost per click interests, targeted display adverts available to publishes that appear on Kindle EBITDA and fire tablet, wake screen, and home pages.
You select your ebook to advertise and choose interests target. For example, by book Shaundra, when readers who are using a connected device, tack your advert, they are directed to the eBooks detail page Rita’s using offline devices are directed to a landing page with a summary of the ebook.