The Amazon Ecosystem and Terminology
Transcription
Amazon retail analytics is one of the powerful tools provided by Amazon ports, vendor, central account sellers. Every vendor gets access to the ARA basic vision. Once you set up your account and this package includes sales and inventory reports, catalog reports and operational reports. ARA basic access has given to all the vendors by default and it is without any doubts, the most powerful tool to understand the metrics and reports currently ARA basic provides the following reports, sales, diagnostics, traffic diagnostics, operational diagnostics for cost and energy planning, inventory health, and ARA basic sales diagnostic tool.
show moreAll these reports can be filtered based on the brand category, subcategory product group, and a punishment code to include more details on the report. But as the name suggests, the reports on sales and operations are basic and the data history is limited. Although it is free by leveraging the data from ARA reports, vendors can refine the marketing efforts within Amazon and across other channels as well to drive the traffic back to that.
As a seller, it helps you to analyze the data in order to come up with actionable strategies.