Amazon Product Sampling Program Free samples from Amazon? No costs, no gimmicks, or commitments required by customers who receive free samples unexpectedly in the mail. It sounds too good to be true. Or is it? Amazon has created the Amazon Product Sampling program that allows brands to use consumer buying patterns to reach new … [Read more...]

Amazon’s long term approach to enhancing the customer experience just took another spin. Amazon recently launched Amazon Live, a home shopping channel that streams live product demonstrations on their website. Move over HSN and QVC, Amazon has quietly reentered this shopping field and hasn’t stopped there. Amazon Live Creator, an app built for the … [Read more...]

Amazon’s plan for international expansion in India hit a short-term snafu. The Indian government recently passed new e-commerce rules to aid local retailers from the potential effects of Amazon’s deep pockets. Cited as an important emerging growth market, Amazon has committed to invest over $5.5 billion in India and expand into a region perceived … [Read more...]

Brexit. We’ve seen the unusual word splashed across news feeds, twitter posts, web pages—virtually everywhere—but what does Brexit really mean? Well, Brexit is the combination of two words, “Br” from Britain and “exit”. In essence, it means that Britain is leaving the EU. And without a supplemental deal to ease distribution roadblocks, UK … [Read more...]

Developing your brand's Amazon Storefront has thus far been a purely rewarding exercise for brands looking to establish & solidify their presence on Amazon. What has there been not to like? Hero images, embedded video, dedicated landing pages, enhanced advertising options & analytics for both on-platform and external advertising … [Read more...]