Seller Performance; Optimize account health
Transcription
There are many reasons that can occur that will force Amazon to deactivate your selling privileges. As we’ve detailed in this course, learning about all the performance issues and variables necessary to maintain a positive seller rating and to keep your account in good standing is important so you can take proactive measures.
show moreHaving a good account, health is the first step in keeping Amazon from taking drastic measures and deactivating your account. What can you do to reactivate your selling privileges? The first course of action is to create a good plan of action, upon receiving notification that your account has been deactivated.
Don’t ignore the notice. But rather immediately take steps to put a good plan together, follow the instructions provided in the email sent to you, and be sure to answer the following three main questions. The first is to understand and outline the root cause that led to the issue. The second is to define the actions you’ve taken to resolve the issue.
And the third is to create a corrective action plan that will prevent future issues from occurring. Here are some steps to take when crafting your response. The first is to be clear and concise. Your plan of action should be factual and direct, focus on the facts and events that led to the issue rather than providing an introduction of your product, business or customer base.
Remove questions or references to ongoing support cases from your submission. Avoid using emotive language. This is not the time for an emotional response. The next is to provide an explanation for all issues. Some deactivations can be the result of a combination of issues. For example, it can include a high order defect rate from negative feedback and undelivered orders.
You must provide a response for each root cause in your plan of action. The third step is to include supporting evidence for all items. You can find a list of products at the bottom of your original deactivation email. Make sure to check the timeframe requested for the documents. Some require shipping forms or invoices for the last 365 days.
And lastly, Highlight areas in your supporting documents. You can make your response more relevant by circling or highlighting the area within your document that is most important, such as ASINs, supplier contact details, phone numbers, emails, or clauses within your terms and conditions.