Seller Performance; Optimize account health
Transcription
Receiving negative feedback can greatly impact your seller ratings and seller performance. It is strongly recommended to work with buyers to resolve all negative feedback that you receive. It’s important to note that as a general rule, Amazon does not remove buyer feedback, even if it is unwarranted or the issue has been resolved.
show moreBut it’s still worth a try to maintain your seller ratings and performance. Amazon will remove feedback in these following cases. The first is if the feedback includes obscene language. The second is if the feedback includes seller specific and personally identifiable inform. And the last reason Amazon will remove seller feedback is if the entire feedback comment is a product review and not seller performance based.
Amazon also will strike through feedback in the following cases, which means they will not remove it entirely, but they will put a line or strike through it. These are the times a strike through are warranted. The first is when the entire feedback comment is regarding fulfillment or customer service for an order fulfilled by Amazon, and the next is when the entire feedback comment is solely related to delayed or packages that have not been received, even though the order shipped on time by the seller.
To manage, monitor, resolve or request removal of negative feedback. Go to feedback manager. Feedback Manager provides you with insights to your business. You can view short and long term accelerating metrics, and it provides a platform for managing and resolving negative feedback. If you receive negative feedback, it is important to determine the cause of the problem quickly and to work toward resolving it.
Remember that pressuring or incentivizing a buyer to remove or modify negative feedback is a violation of Amazon’s policies. You can contact a buyer directly regarding negative feedback by using the Feedback manager option in Seller Central. Go to the performance tab, in the top navigation bar and select feedback.
Once here in the recent feedback table, select contact customer under the actions column next to the designated order id. Another option is to post a public response. If a buyer makes a mistake in their feedback and you want other shoppers to see the reply, or if you just want to instill good customer service.
In the recent feedback table, select post a public response. Remember that this response is available for public viewing and not a method for communicating directly with a shopper. Buyer feedback is an extensive topic and we’ve developed a course solely devoted to it. The course titled, Core Lessons on Product Reviews.
Seller feedback and customer questions provide in depth details about seller feedback.