Price Discounts and the Best Way to Use Them

You are responsible for paying the per unit funding for all units sold during the campaign, you can create price discount for any product in your catalog, including style, size, and color variations of a single product or multiple products at the same time. Amazon reviews, campaigns for approval at the time of submission before the campaign starts.

And as the campaign is running. Amazon reserves the right to refuse any campaign at their so discretion, products should have an active retail offer to run a campaign on a product. Amazon must currently be able to buy this product from you and customers must currently be able to buy this product from Amazon on the website.

Products should also be appropriate for all. Customers. Campaigns may not be permitted on all products. Amazon’s decision regarding the appropriateness of a product cannot be appealed. If your campaign contains multiple products and is rejected for this reason, you can remove the inappropriate product and resubmit the campaign.

Given the aforementioned information specifically the part about your products on promotion, being sourced from other vendors by Amazon and you having to foot the. It is best for you to run these discounts on products you wish to move due to overstock or end of line, where you are happy to pay for products, not from your own warehouse.

This type of promotion is highly dependent on the product category and sales price. Amazon identifies opportunities by offering a vendor pre-approved recommendation. Mostly not always though. These have the potential to be successful campaign. So it is definitely recommended to keep an eye on these when it comes to price discount promotions during eCommerce events, for example, cyber Monday, customers expect discounts to be tremendous during these kinds of events.

We’re talking between 50 to 70%, a price discount promotion with 15 to 25% is mostly infected then again, there are exceptions. If discounts for a certain product are usually rare. A general recommendation would be run a price discount promotion for longer. Say two to four weeks. If the discount is not high, like 5 to 10%, consequently shorter when the discount is greater in Europe, most people get their salaries around the 20th of a month.

Therefore running promotions in the last week of the month is most effective from experience. And in the beginning of a month, most ineffective. If a vendor does not get the opportunity for a pre-approved recommendation during, for example, prime day, cyber Monday, black Friday, etc. A price discount promotion is another opportunity to still offer products marked down.

However, the discount then needs to be substantial enough to stand out, or customers will simply ignore it. Brands should follow a discount strategy that fits to their. For example, a sporting brand, giving a discount during the us open makes much more sense than giving a discount on father’s day or mother’s day.

Also deliberately choosing discount days outside. The big eCommerce events might result in better results because (A) the product is still going to stand out with a 20 to 30% discount and (B) your pay click is going to be much lower during a non eCommerce event.