Amazon Frustration Free Packaging
Transcription
We know that more details will come out. When we review the ISTA six, amazon.com ships and own container used for tier one frustration free packaging and tier two ships and own container testing. And the ISTA six, amazon.com over boxing method used for tier three. Free packaging test method documents in the next section, but let’s get, you started with some pointers on how to design your packaging for Amazon, especially if it has to undergo any of these tests at an ISA lab to get certified in order to avoid chargebacks, let’s start with what materials you can use to make your product packaging out of, and some other requirements.
show moreYour product packaging must be able to survive LTL or less than truckload shipping or a single parcel delivery network, such as ups or FedEx. Handholds are acceptable, but not more than three inches by 1.5 inches with a 1.5 inch radius, no cutouts, protrusions or windows. Packaging can be rigid. Envelopes or padded mailers.
Packaging can be rigid. Six sided rectangular corrugated containers. It must obviously pass the Amazon’s ISTA six ships and own container test or the ISTA six over boxing test. You can only use plastic films with SSPA codes, two and four. If the item needs dust and abrasion protection, and you can use barrier bags or film and silica gel as an alternative for maintaining freshness and quality.
Amazon does not accept the following packaging as they are amongst the least sustainable and most frustrating packaging for consumers to open polybag twist ties or wire ties, staples, bundling of multiple packages. And clam shelves. And while we are on the subject of packaging that causes too difficult or problematic or time consuming for the customer to open resulting in some severe frustration, their side, what does constitute an easy to open package then?
An easy to open package requires minimal use of cutters or scissors, and does not have plastic inserts, packaging, peanuts, welded, clam shells, shred paper, or B blister pack. The consumer should also be able to remove the item from the packaging in under 120 seconds. Wow. Less than two minutes does seem fair enough though.
Amazon does allow the following for your packaging. Non metal bands or straps that tightly fit around oversized items, ceiling looking tabs with tape or glue and labeling and printing must detail handling instructions, indicate contents and add here to the requirements stated in the vendor central shipment manually.
Then of course, Amazon does not want your product drowning and packaging literally rolling around in vast box because the packaging is too large for the product. This brings us to Amazon’s acceptable product to package ratio. As we know a crucial requirements of Amazon’s frustration, free packaging is that your design must meet the recommended ratio of the volume of the item to the overall volume of the packaging.
Amazon states, this S non fragile items must have a score greater than 50% and fragile items. Must have a score above 30%, and this is a table of the product to package ratio requirements and how to calculate it. So you work out your volume of the packaging measurements by multiplying the 22 by the eight by the 10.
And you work out the total volume of the product measurements. Then you divide the product measurement volume by the packaging measurement volume to get your percentage volume. And this is your packaging ratio. In this example, 61% is perfect for both the non fragile and the fragile items. Look, we get it.
What a lot of work and things to adhere. But there are some really great pros to redesigning your packaging for the items you sell on Amazon, especially when making it more eCommerce, suitable, such as boosting your branding by focusing your resources for a more sustainable packaging. Discovering new expense cut downs by rightsizing your packaging design around your product.
Eliminating erroneous shipping costs due to dimensional weight shipping and reducing. Increasing consumer experience by removing wrap rage and designing a more user friendly design. That’s easy to open and growing sales by satisfying the expectations of eco-conscious consumers. Now we get that Amazon has all these acceptable packaging requirements, but this is the chance for you to stand out on the massive eCommerce platform.
Let’s give you some ideas. Inbox print since the exterior of the corrugated box has to satisfy a lot of design guidelines. You may discover that you’re limited on how to distinguish your item from your competitors on Amazon, but with using interior box printing, you get to add brand statements, six color printing options, logos, and craft a unique experience of your business for your consumer.
ensure your packages are return ready? Yep. We figured you hadn’t thought of this over 30% of e-commerce products get returned and the demand for free and easy returns is increasing. So take advantage of such consumer demands to ensure that your new e-commerce package design satisfies the frustration for free packaging guidelines.
And permits easy returns, use selfs seal makers, for example, or corrugated boxes that have two strips of tear tape to meet the acceptable product to package ratio and an easy return process. Designing a return ready package will also decrease the amount of packaging material that’ll be utilized in the return process.
Ultimately decreasing costs and over packing. Showcase sustainability. You can show your loyalty to the environment and draw the consumer’s attention to your use of sustainable packaging materials. To take it a step further, use water based ink in your plastic, packaging and films to showcase your sustainability factor.