Amazon Frustration Free Packaging
Transcription
Before we get into the nitty gritty in the next section, how does Amazon measure success on these tests? Well, let’s look briefly at their success criteria. They start off with the objective, fail, visible item damage, visible item breakage loss of function. You know, the product doesn’t work anymore.
show moreLoss of use, maybe there’s a cracked. Collectible items with any outer package wear seal. Integrity is not intact. Tampa evident application is compromised. Tertiary packaging is spit torn, edges tape failure. And then of course, if your product packaging passes, the objective fail, they then look at the customer focused, fail where denting or scuffs on the outer package.
Small or minor dents on the product itself to determine if the above would be deemed a failure. Focus on the customer. Amazon customer packaging experience team will identify this. If they perform the testing in their lab. Third party testing lab will rely on the vendor to decide, and the vendor has final decision making authority on testing.
It performs or third party lab testing results as to whether it qualifies as a customer fail. Again, Amazon wants us to ask, would our customers accept this? If they don’t, it’s a customer fail and it’s a product packaging fail.