Vendor Central: Why is Not Amazon Placing Purchase Orders
Transcription
If you are not receiving purchase orders from Amazon for certain products, it may be simply that they’re not in demand. You can check whether these items may be forecasted for orders at a later date by checking the forecasting and planning reports on your vendor central account, to do this select analytics from the dropdown menu of the reports tab on the top menu of vendor central.
show moreOn the next page, under the operations dashboard, click on the forecast and inventory planning link, make sure that your initial sales view is ordered units so that you can see what Amazon and teams ordering more than what you ended up. Actually shipping check that you have selected Amazon retail as your program view, as you are looking at what Amazon is buying from you to sell on their website in the normal retail arena.
Scroll down past the graph to the table below and ensure that you have added either your UPC or EAN or your model or style number to the table for easier reference between this report and your own systems reports. You have some options when it comes to forecasting and you can select whichever feels more relevant to you.
The mean forecast is Amazon’s best estimate of weekly customer demand. The P 70 forecast is where Amazon estimates that there is a 70% probability that weekly customer demand will be at or below this value. The P 80 forecast is where Amazon estimates that there is an 80% probability that weekly customer demand will be at or below this value.
The P 90 forecast is where Amazon estimates that there is a 90% probability that weekly customer demand will be at or below this value. Select whichever you prefer or run reports for all four. We would suggest the mean forecast as this is the best estimate that Amazon can pull for customer demand per week per ASIN. Also be sure that you are viewing your table by ASIN so that you can identify the specific ASINs of the products that are currently not being ordered by Amazon.
You can now download your report. Once you have downloaded this report, you will be able to see the following information for each of your ASINs, not being ordered by Amazon. Available inventory, which shows how much of that ASIN Amazon currently has in their fulfillment centers. If this is more than what you currently sell each week, then obviously Amazon won’t be placed purchase orders for more.
Weeks on hand, which shows you how many weeks worth of stock Amazon has of your ASIN. If this is more than four weeks worth, then obviously Amazon won’t need to post orders for this ASIN for at least a month weeks. Negative 13 to negative one ordered units. Shows you, how many units were ordered by customers off of Amazon in each of those weeks, if there have been zero orders placed by customers, then clearly there is no demand for your product and no reason for Amazon to order it.
You would need to then do something to boost demand of your products. Once you have double checked that all content certifications, costs and availability, et cetera, have been checked and fixed such as sponsored product adverts, coupons, promotions, etc. There is no point running any of these campaigns until you know, your product has all the correct information and is profitable enough for Amazon.
As the product will remain suspended. If content is missing or incorrect and Amazon can’t afford to pay your current cost of the product, fix everything else, then start some marketing campaigns and then keep an eye on this forecast and inventory planning report to see how demand changes in the weeks. Minus 13 to minus 1. Ordered units as this will directly impact Amazon’s forecasts for week one to week 26, going forward.