Optimizing Amazon Vendor Agreements and Pricing
Transcription
A price discount promotion is a campaign featured for up to 12 months on an Amazon product detail page. You are responsible for the per unit funding for the units of the promotional product or product sold during the campaign. For example, if a hundred units are sold during the campaign, and you have agreed to a funding amount of $5 per unit tax exclusive the cost to you will be $500.
show moreIf zero units are sold, the cost to you will be $0. There are no additional fees. There is no campaign budget. This means that you don’t define the maximum number of units you are willing to sell during a campaign. Amazon may buy the promotional products from you or from another vendor, regardless, you are responsible for paying the per unit funding for all units sold during the campaign.
Note that multiple vendors may supply the promotional products to Amazon and Amazon may fulfill orders with unit sourced from other vendors for the promotion. You must pay Amazon, the per unit funding for all units sold under the promotion. Including any units sourced from other vendors.
This cannot be stressed enough. You can create a price discount for any product in your catalog, including style, size, and color variations of a single product or multiple products. At the same time, Amazon reviews, campaigns for approval at the time of submiss. Before the campaign starts and as the campaign is running, Amazon reserves the right to refuse any campaign at their sole discretion.
Products should have an active retail offer to run a campaign on a product. Amazon must currently be able to buy this product from you and customers must currently be able to buy this product from Amazon on the website. Products should be appropriate for all customer. Campaigns may not be permitted on all products.
Amazon’s decision regarding the appropriateness of a product cannot be appealed. If your campaign contains multiple products and was rejected for this reason, you can remove the inappropriate product and resubmit the campaign. Given thefor mentioned information. Specifically the part about your products on promotion being sourced from other vendors by Amazon and you having to foot the bill, it is best then to submit these costs to your marketing budget, as opposed to your product profit margin.