Why You are Losing the Buy Box
In this module we will be taking a deep dive into the following subjects:
The Buy Box Itself
We will look at what the Buy Box is, why it is important and what it means to win or lose it.
Seller Central and Vendor Central Accounts
We will discuss what for each account ends up being advantageous or disadvantageous when it comes to winning the Buy Box.
Listing Issues
We will go through the various issues on your product listings themselves that could have you losing the Buy Box.
Pricing Issues
We will cover the various pricing issues that can cause you to lose the Buy Box or make it disappear completely.
After Finishing this Module
You will :
• Know why you are losing the Buy Box;
• Know how pricing is not only about pricing on Amazon itself; and
• A few little tips on how to NOT lose the Buy Box.
