Amazon’s Brand Registry
Transcription
Gating is the process of blocking third party sellers from selling products in certain categories, until they’ve gone through Amazon’s vetting process. A gated category is a category that has required Amazon’s approval for sale. Amazon might require performance checks, additional fees, and other qualifications for certain products and categories.
show moreThe categories are gated to protect both customers and sellers. The current gated categories are Amazon device accessories, automotive and Powersports, cell phone and accessories, collectible books, collectible coins, entertainment, collectables, grocery, and gourmet food, independent design, industrial and scientific major appliances music, sports collectibles, video, DVD, and blue way and watches.
Current’s undated categories are Amazon Kindle used only baby products, excluding apparel, beauty books, new and used, but not collectable camera and photo consumer electronics. There are some restrictions here. Fine art limited applications for new sellers, health and personal care.
Home and garden Kindle and Amazon fire, TV, accessories, musical instruments, office products, outdoors, personal computers, pet supplies, software. Again, certain products may be restricted here, sports tools and home improvement, toys, and games. There are restrictions for certain times of the year and it’s for new and collectable only.
And video games, certain products may still be restricted here. Ungating may be beneficial simply because you may have the best margins for a product that is in a gated category. In that case, it will definitely be worth your while to get the products Ungated, not only will you have the best potential returns, but because of the next two benefits from ungating you’ll be set up to have few barriers between you and successful selling on Amazon.
Two other benefits of Ungating are lower competition and more stable pricing on items. The process and requirements vary from category to categor. So again, follow the instructions that Amazon provides. Two things you should be prepared to provide in the Ungating process are an invoice from your supplier for multiple items, at least 10 in the gated category you wish to sell in a receipt from a retailer like Walmart is not an invoice.
The products ASIN on Amazon’s website. The invoice requirements for Ungating tend to change as Amazon responds to fraudulent sellers. However, people have had good results with invoices. That have a physical copy, not an email invoice. Your supplier should be able to provide a paper invoice with your order without any trouble you will need to take a picture or scan it for based results.
It must be recent within the last 90 to 180 days, there must be complete clear information about the supplier, including the business name, address, phone number, email, and website on the invoice. The exact same information about your business as it is listed in your Amazon account, including your business name, address, phone number, email and website must also be on the invoice clear information about the product audit, including the name and quantity must be on the invoice.
At least a quantity of 10 of the item audited and the ASIN noted clearly either handwritten or typed, preferably handwritten next to the product name. If your request is denied, resubmit your application again, and remain as polite as possible. You would need to request the category, be undated for your brand or ASINs by creating a case in vendor central.
By going to the support center, clicking on the contact us button at the bottom of the page, selecting your business group and then from the manage, my catalog header, selecting the new item setup issue.