Enrolling a Brand in Brand Registry

A list of product categories. For example, apparel, sporting goods, electronics in which the brand should be listed and a list of countries where the brands products are manufactured and distributed. If you were enrolled in the old brand registry 1.0, that program is now defunct and you will not be automatically transferred to brand registry 2.0, you need to Reappply following therefore mentioned instructions. In order to enroll a brand and brand registry.

You’ll need to log into your account and click on the enroll and new brand link. After clicking the button to enroll, you will be asked to choose which one of 12 countries you wish to enroll in. You will then be redirected to the localized Amazon website for that country. This can be Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, Spain, United Kingdom, the United States, the United Arab Emirates,Turkey Singapore, Netherlands and Saudi Arabia.

You need to apply for brand registry separately for each Amazon marketplace. Each country has its own registry. So you need to apply separately. Brand registry includes country specific trademark requirements for enrollment listing each country’s trademark office.

For EU countries, the additional option of the European union intellectual property office, and each offices terminology for trademarks, which are text based or image based, but contain text. This allows you to check that your trademark is registered at the required office and is of the correct to talk.

To view the specific requirements, go to the eligibility page. Then under step one, select review country specific requirements here. You’ll need to then enter the brand name that has an active registered trademark. And you’ll have to select if your trademark is word, trademark or design trademark. If it’s designed trademark, you’ll need to upload the logo of your brand. And then you’ll have to enter the registered trademark number. Brand registry currently only accepts trademarks that have been issued by government trademark offices in the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, The United Kingdom, the European union and the United Arab Emirates.

If your trademark is registered in the supplemental registry only, and not in the primary registry, your application will be rejected. You will also have to upload product images and packaging images, showing the brand name. You’ll then have to answer the following questions.

Do your products have UPCs ISBNs EANs or other gins? Does your brand manufacture products? a list of product categories, for example, apparel, sporting goods, electronics in which your brand should be listed. Does your brand sell to distributors? Do your distributors sell on Amazon? Does your brand license, trademark to others who manufacture products associated with your intellectual property?

Do your licensees sell on Amazon? Where are your brand’s products manufactured, and you need to enter the country or country’s name or names? And where are your brands, products distributed? And again, you need to enter the country or country’s name or names. After you submit this information brand registry will send the verification code to your trademark representative in the trademark office.

When this code is provided back to brand registry, it proves that the trademark owner has authorized the application. Amazon will let you know who it has sent the code too. So you can notify your attorney or other contact to look out for the code. It is usually emailed. You’ll need to contact your trademark representative and to provide the code back to Amazon to complete the enrollment process.

If the brand registry team is busy, it may take longer, but most clients have been approved within 24 hours. Brand registry is free to join. The only cost would be registering your trademark with the relevant country or courtries. Other sellers should not be able to change product detail pages under your registered brand, but there are other parties who can change your listings.

And these are Amazon retail listing contributions made through vendor central can make changes to product detail pages and the brand registry team can also change listings and even override Amazon retail contributions. If your listing has been changed incorrectly, you should submit a case through brand registry support, selecting listing issue, and then incorrect information on detail page.

Once they are verified, the provided information, you will get access to the full suite of Amazon brand registry benefits and features that help you protect the brand. There isn’t a publicly available database of brands registered with Amazon. However, one way to tell is that if a product detail page has enhanced brand content that is EBC or A+ page, then it is in the brand registry.

EBC or A+ provides richer product descriptions with more images and sophisticated layouts and formatting, however, EBC or A+ is an optional feature. So if a product detail page doesn’t have EBC or A+, it does not mean it isn’t enrolled in the registry. You can ask the rights owner, if a product is enrolled, if that’s possible for you.