Vendor Central Reports and Analytics
Transcription
The demographics report can be filtered by category, subcategory, brand with a reporting range of weekly, monthly, and quarterly, and the relevant, additional filters to the right of this. You can further view the graph and data by age, household income, education, gender, and married status.
show moreThe data is available as a graph, as well as table, and can be relevant to your marketing campaigns as well as be hugely beneficial to how you strategize these marketing campaigns to the various publics from these demographics. For example, if most middle-aged people are purchasing your product, you may need to develop a more youthful marketing campaign aimed at the younger generations.