Optimizing Content for Mobile Shopping
Transcription
One of the biggest changes to product listings is the new location for bullet points. What was once above the fold on desktop view is now buried way below the fold. In fact, you actually have to scroll down all the way past the sponsored product ads past the a plus content and past the product description.
show moreThis is a big hit to your content and your product’s key features and benefits because such a large amount of shoppers browse on Amazon through the app. There is an argument to me, made that listing images. Now have to say a lot more. Since bullet points are below the fold on mobile, the listing images have to communicate a lot to catch the shop’s attention.
We recommend utilizing call out images like this listing by Velcro. Take key information that you’re using in your bullet points and pair them with imagery to make sure they get noted by the shopper.