https://vimeo.com/630922718b
Optimizing Content for Mobile Shopping
Transcription
As we have already established the key difference in titles for mobile is the truncation that occurs in Amazon search. This requires you to really think about the hierarchy of information. That means no keyword, stuffing or fluff, your most important keywords for your product need to be right at the front of your title. The title must catch the eye of the potential customer and should contain the most key information such as pack size, color, flavor, material, etc. If your brand is well established, make sure to include it right at the beginning.