The Amazon Ecosystem and Terminology
Transcription
Inventory refers to the product way since you have listed with Amazon, whether it pertains to the products in your own warehouse or Amazon’s fulfillment centers, inventory can show in stock, out of stock, defective, nonperishable, punishable, etc. The order defect rate or ODR is a key measure of your ability to provide a good customer experience.
show moreIt includes all orders with one or more defects represented as a percentage of total orders during a given 60 day time period out of stock means that Amazon does not have stock of your product and their performance center. When there is no stock for a product from any supplier. Amazon usually hides that product page from customer search results.
Out of stock rates, OOS refers to your out of stock rate. The in-stock percentage over time is the percentage of time the product has available inventory over the period. For example, if a product was in stock for 28.1 days out of the last 30 days, the in-stock percentage would be 28.1 Divided by 50.
So 93.7% you’re out of stock rate would then be the opposite of this. That is the product was out of stock for 1.9 days. After the 30 days giving you 6.3% out of stock rate problem receive means that there was a problem when receiving your products. This can be anything from labeling issues is inaccurate overage units, etc.
Recovery rate is the expected recovery as a percentage of the cost. If you removed your inventory from Amazon and sold the inventory on your own, the recovery rate should refer to all of your inventory, not a single unit. For example, if there are five units of a skew and you can recover 50% on all units through liquidation, then the input should be 50%.
However, If you can only recover 50% of three units and 0% for two units, the input should be 30%. The default is 30%. If you do not have a set cost for coverage channel like a buyback contract with your supplier, we suggest you set this value to 0% replenishable out of stock. Otherwise known as web OOS.
Tells you, what percentage of sales we potentially missed out on due to the item, being out of stock available exclusively for vendors, the centers in the buy box fast-track shows you how frequently a fast-track of it is included on the product detail page.
Return rate is generally about 5 to 15%, but it varies widely depending on the category books and media have lower return rates as they are generally well-described products that the customer knows what they’re getting. Despite having a generous return policy. Amazon maintains a 5.5% average return rate, much lower than that industry standard.
The return rate is generally the percentage of returns from total sales of a product sell through rate is the percentage of product sold Amazon that sell through to the consumer on your analytics reports. This is calculated as the number of units shipped, divided by number of units at Amazon at the start of the period. Has any units received during the same time period?