Keywords

Amazon sellers should perform keyword research, keyword optimization and keyword match types. Broad match is the least specific and generally the cheapest match, Amazon keyword match type setting your match type to broad means you’ll shop for all kinds of things related to your keyword. You’re bidding on those can mean synonyms, spellings, and variations of the keyword.

Amazon’s algorithm won’t need to appear for searches completely unrelated to your product, though. If you’re trying to rank for climbing shoes, you won’t appear for dinosaur costumes, you could have it appear for climbing harness or ice climbers. Pick. Since board match, we’ll use a wide range of possibilities that could stem off the keyword climbing shoes.

Phrase matches on Amazon are more specific than board match. Setting your keyword to phrase match will allow you to rank for search term phrases. The keyword you’re bidding on is in, for example, if you’re bidding for the keyword climbing shoes, you can appear for weird climbing shoes or even big and stylish climbing shoes, I can also hiking.

Exact match is the most expensive because it’s the most competitive exact match will allow you to rank for the exact keyword you’re bidding on using the example of the climbing shoes. You will only appear for the words climbing shoes, which is a very competitive keyword because everyone and wants to rank for it.

If you set your match type to exact, you will have a bit higher and have a great advert grade to ensure you rank exactly for that keyword.

Amazon long tail keywords are words that include descriptive phrases. Instead of short, common words, while head keywords are very popular and people search for them many times per day, long tail words are three or more words and a phrase and can help the Amazon’s A9 algorithm find your keyword and the whole phrase, a keyword bid refers to how much you are willing to pay per keyword that you Amazon automatically assigns to an advertising campaign that you create.

Amazon’s algorithm decides which sponsored products it shows shoppers based on keyword bids, keywords are the search terms that you want your product to show up for. If you are selling red baseball, hats, then red baseball, hat and baseball hat would likely both be keywords with bidding on. To make sure you rank for these keywords.

You have to outbid competitors who are targeting them as well. There are a few aspects of Amazon’s auction that are worth keeping in mind, participating in the auction makes your product visible to buyers, but you only pay for clicks. Therefore it’s entirely possible to expose people to the image of your product without incurring much of the cost.

However on Amazon, a click indicates a strong intent to buy, which is why the ad platform is built around pay per click. Negative keywords are the words or phrases that prevent your advert from appearing on an Amazon search engine results page. When those terms are in a customer’s search query. In other words, you would use a negative keyword to tell Amazon when you don’t want your advert to show.