The Amazon Ecosystem and Terminology
Transcription
Last year Amazon ads, introduced new targeting options for the sponsored products adverts that lets advertisers target, byproduct and fine tune, their automatic adverts and manual targeting. Amazon added the option of product targeting along with already-existing keyword targeting.
show moreWith this option, advertisers can now target specific categories or ASENs and further refine the targeting by brand price and ratings. In addition, Amazon adverts also offered improved auto targeting for automatic targeted campaigns. With which advertisers can choose how they wish to match the user’s search to the adverts previously on selecting automatic targeting, Amazon would target two adverts to the top relevant searches based on your product information.
But now Amazon adverts users opting for automatic targeting can choose how they want to match the adverts with the users search. Um, the pages viewed by them. Amazon announced four new default targeting defaults with automatic campaigns, which are close match adverts are shown to users using search terms that are closely related to your products.
Loose match adverts are shown to users who search terms are loosely related to your products. Substitutes, adverts are shown to users who viewed pages that are substitutes of your products and compliments adverts are shown to users who viewed pages that are compliments of your products. You can also alter the bids for each of these default options and bid more competitively for the auction.