The Amazon Ecosystem and Terminology
Transcription
Amazon retail analytics premium or ARA premium is now known as brand analytics. And it’s found under reports, analytics. It used to come with a cost of $50,000 per year subscription, but it’s now free to any vendors who are registered with the brand registry. It is more robust compared to the basic package and it provides a multitude of reports and data brand analytics provides access to the following and a few more.
show moreBrand analytics reports, reports on sales and operations, reports on traffic, reports on consumer behavior, data availability, customer reviews, scheduled email reports and real-time sales
other than having different reports. There are also different metrics available and brand analytics than the basic. For example, in sales diagnostics, there is an additional metric called ship revenue. However, in ARA basic ship cost is the only metric available. The other most standout feature in the brand analytics package is the search terms with which you get access to Amazon’s top 100 search terms.
Brand analytics ultimately provides the vendor a strong understanding of not only revenue, but also provides insights and helps them understand where revenue is generated, what the competition is, how the customer behaviors. And most importantly, it provides ACE and they will performance metrics simply put it provides more actionable data and sorting options to help detailed analysis.
So it is a huge advantage to now be brand registered.