The Amazon Ecosystem and Terminology
Transcription
Amazon media group or AMG is the business team that works with marketers who access the two primary advertising platforms, namely Amazon marketing services or AMS, and the Amazon advertising platform or AAP as of September, 2018 however. Amazon has retired all the various terms and has bundled them into simply Amazon advertising.
This new platform name will still house all of the various platforms already found in the above AMS and AAP or DSP, as it later became known.