1P and 3P

3P stands for third party and essentially refers to retailers who sell direct to consumers through the Amazon store or marketplace. Most 1P businesses up to sell to the 3P retailer and have them sell direct to the consumer through the seller central PatFlynn. But. With the exceptional growth of e-commerce as well as the changing trend in marketing to focus more on the consumer themselves, a lot of 1P businesses are opting now to also sell to consumers directly through Amazon by using the center central platform that is used primarily by 3P businesses retailers.

As a 1P business selling on seller central, you still have the option to sell to Amazon directly and ship to their fulfillment centers, as opposed to shipping direct to the consumer store.