Contesting Negative Feedback

So the competition is very tight and sellers must keep a high seller feedback ratings to be distinguished from the pack and be successful on Amazon. So what can a seller do if a customer provides negative feedback or they’ve been wrongly dinged, why is seller feedback? So important. We’ll address the important of high seller ratings here in this video.

So the rankings provide buyers trust and validate them as a seller worthy of their business. High seller rankings provide their perception that a seller is reliable and sometimes even above price, a buyer will choose a seller with a higher rankings over a seller with a lower. So it’s really important for sellers to keep a higher ranking, to maintain a positive consumer perception, but also a negative ranking has impact in other ways as well.

Negative impact affects a listing and sales in the following ways. Negative feedback decreases your chances of winning the buy box. Winning the buy box greatly increases the chance of conversions. And if a seller has too much negative feedback, they will no longer win the buy box and the opportunity to attract new customers and convert a sale is greatly decreased.

Neutral feedback is also damaging a customer feedback with three or less stars is not considered a positive rating on Amazon. Amazon takes a percentage of positive ratings over the past few months and features that as well for potential buyers. So any ratings that is neutral or below that is three or less stars does not count towards the overall percentage of positive ratings as a brand.

It’s important to always keep on top of your ratings and when possible, try and get the feedback. Although Amazon strongly suggest that brands work directly with customers to resolve negative feedback. And that’s a general rule. Amazon does not remove buyer feedback, even if it’s unwarranted or the issue has been resolved.

But as a seller, there are some steps I can be taken. Be sure the feedback doesn’t violate Amazon’s guidelines. If it does, you can request removal by opening a case with Amazon to the customer and order customer feedback section. Here are the rules. Customers must follow when submitting feedback, not following these rules will count toward ineligible feedback.

Therefore Amazon will remove feedback. In the following cases, the feedback includes obscene language. The feedback includes seller specific personally identifiable information. The entire feedback comment is a product review to manage our request removal, a feedback, go to feedback manager.