Product Reviews, Seller Feedback and Customer Questions
Transcription
Let’s review some statistics as to why positive reviews and ratings are so important and why they matter. First, it’s been reported that there was a direct correlation between your seller ratings and your seller rankings. If your seller ratings drop below 96%, your organic rankings will be negatively affected and most likely will drop as well.
show moreThis metric is important because if your organic ranking drops the potential of your product listing being found by potential shock. Drops as well. And since negative feedback is one of the metrics that affect your overall seller health and since seller health in turn affects your rankings, the chances of new customers finding your products to purchase can be greatly reduced.
Bottom line seller ratings must stay high and negative feedback must stay low. Second, it’s reported that sellers who respond to messages within 24 hours receive 50% less negative feedback on problem orders. This statistic is directly from Amazon and underlies the importance of response time and how engaging with customers quickly carry deuce negative feedback, which in turn affects seller ratings.
Next recent seller feedback correlates with winning the buy box. As a seller, it’s important to win the buy box since that is where 83% of sales occur, most shoppers don’t review other sellers of the same product and just select, add to cart. So winning the Bible. Keeps you in the game and positive feedback impacts your chances of winning the buy box.
Customer reviews are so important in motivating shoppers to make a purchase that 88% of consumers trust online reviews as much as personal recommendation. Shoppers or turning to reviews from other customers and trusting their perspective of products over our brand. The latest statistic proves that nearly 95% of shoppers read online reviews before making a purchase on Amazon specifically.
Product reviews are directly correlated to your product visibility and product rankings, and the more customers that see your products, the more opportunity there is for sales. So have a healthy amount of positive reviews should turn a shopper into a buyer. Here are some reasons why. Positive reviews help to increase your organic search rankings.
Amazon’s A9 algorithm is complex, but one of its measures ties reviews into a high ranking. So the more positive reviews your product has, the better they will be ranked during an organic search. Also positive reviews, measure customer satisfaction. And for product reviews are very high. The perception from other users is that it is a great product and since a positive product perception, age and conversions, one satisfied customer leads to another and someone.
Customer reviews also help sellers in product development. Hearing directly from customers who have used the product helps brands identify areas in need of improvement or new product opportunities. Reviews provide direct insight from users of the product and can uncover safety flaws, bundling opportunities, design enhancements, packaging modifications, and improvements on use.
And lastly reviews, help buyers to understand which product is a right one for their needs based on other customer comments and feedback. The seller feedback and rating system is rather complex along with positive reviews in order to be successful on this enormous selling platform, sellers must maintain a high feedback rating to ensure they are highly viewed as a seller and received social proof that they are a trustworthy seller.