Product Reviews, Seller Feedback and Customer Questions
Transcription
Hello and welcome in this course, we’ll be covering the impact of seller feedback, customer reviews, and customer questions on your overall seller health. As you build your product portfolios, optimize your page listings. Plan your promotions and keep your inventory and operations in line to maximize conversions.
show moreIt’s easy to lose sight of the importance of customer perception of your brand. As a seller, Andy, into your Amazon selling strategy, tactical measures to maintain positive seller ratings and your seller reputation is tantamount for success. Especially when your competition is steep and shoppers have a lot of other brands to choose from having positive customer reviews and seller feedback is one very important step in maintaining a high customer perception of you as a seller and of the products you are selling.
The terms, seller feedback and customer reviews are often confused and used interchangeably, but seller feedback and customer reviews are very different and it’s simple as. Seller feedback is feedback on your performance as a seller. Whereas customer reviews is feedback on the performance of the products that you are selling.
They are different measures, but important from a buyer’s perception and Amazon’s ranking. And it’s important to note that seller feedback and product reviews have different terms of service. As a buyer, you can ask for feedback to be removed or changed after addressing the problem. But you cannot ask for product reviews to be removed.
So saying on top of the terms of service is really important. Since Amazon is known to change their rules, often having positive seller feedback and customer reviews is your first line of offense for maintaining and improving conversion rates and sales on Amazon. This course will provide the core lessons and the fundamental basics of how to receive monitor.
And manage your seller and brand perception to stay one step ahead of the competition.