Visual Assets: the Power to Persuade

One: category. As with any website you want to make it super easy for shoppers to find what they’re looking for within your catalog. Sennheiser makes use of large square content tiles to make the categories very obvious. The shopper use this opportunity to pair lifestyle imagery with the categories they show off. Best-sellers add in some short and sweet copy to help guide the shopper.

Two: Lifestyle imagery with the option to add large full browser with images, you have the ability to show off all of your stunning product photography and lifestyle imagery. Like nowhere else on Amazon, since the images can be so large, they are incredibly versatile and flexible. Create banner ads featured call-outs calls to action and so much. Lifestyle imagery has help get your shopper excited about your products. Pairing lifestyle shots with copy is a great way to highlight product features and categories.

One tip for those currently in the process of shooting lifestyle imagery is to ensure that you save some negative space and in compositions to allow for text thinking about those ahead sets you up for success to creating clean and professional layouts on your store.

Three: video content. We all know video content is king. These days in terms of engagement with the video, you can say so much more on your storefront. You can use video to highlight product features, create instructional content for potential customers, add product reviews, and you can use video to tell your brands. Utilize video to make your store truly yours space.

We recommend adding video right to your home page to make sure it gets all the engagement that it deserves. Video automatically elevates your store front to feel more professional and premium.