Fundamental of Amazon content
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Amazon core content is primarily about imagery. Amazon allows you to upload up to nine images on the main detail page. You are also allowed to include a video. So to get the best of both worlds we recommend utilizing both. Images are incredibly powerful and are the first thing that your shopper will look at when judging, if this product is right for them with Amazon listing images, you get the opportunity to display your products, features and benefits along with a little bit of your brand story.
show moreIt’s your chance to connect and resonate with a potential. The first main image has some restrictions such as the product must be against a white backdrop. The rest of the images are where you really get to tell your story, connect with your customer and increase conversions images, provide a visual snapshot that is much easier and quicker for customers to digest images can convey facts and communicate a feeling much more efficiently than worlds.
Another important aspect to Amazon core content is variation structure and swatches. A wall structure variation makes it easy for the shopper to choose the correct product for them, whether they are browsing for different sizes, colors, or kits. On the other hand, a badly structured variation, make shopping a frustrating experience and doesn’t properly show your catalog of offerings.