Amazon Fresh is a subsidiary of Amazon which offers grocery, whole food, clothing, toys, and daily essentials delivery services. Amazon Fresh is available in more than two thousand cities including; most cities in the United States, Munich, London, Hamburg, India, Milan, Berlin, Singapore, and Tokyo.
Amazon Fresh partners with local specialty stores for the delivery of local items. Amazon Fresh is not available in random locations instead, specific parts of various metropolitan areas are targeted based on certain factors.
Amazon Fresh is only available to Amazon Prime members but not available to prime video members. Amazon Prime membership costs $119 per year. Once you have an Amazon Prime subscription, Amazon Fresh is made available to you at no extra cost. Prime household members and the guests of Prime members can shop Amazon Fresh.
This notwithstanding, if a customer has a valid SNAP EBT card, even without an Amazon Prime membership, he can receive free access to Amazon Fresh.
Before placing an order on the Amazon Fresh website, you will need to search the availability of the item by ZIP Code.
Orders of $35 and more with delivery addresses in eligible regions, get free 2 hours delivery. Orders below that incur a delivery fee. The delivery fee varies based on the chosen delivery speed and the amount of the customer’s order. The delivery fee is automatically included at checkout.
Depending on the time of the order and the availability of delivery slots, items ordered on Amazon Fresh can be delivered on the same day or the next day.
An interesting feature of Amazon Fresh is the Amazon Fresh Pickup. This feature enables customers to shop online and reserve the item for pickup at a later time. This can be likened to a drive-in-type grocery store. Once the customer gets to the store at the set time, the items are loaded into their car.
The Amazon Fresh interface is the same as that of the main Amazon website. It is simple, straightforward, and easy to use. If you shop on the Amazon website, using the Amazon Fresh website will be a walk in the park.
Items in Amazon Fresh are segmented in various categories such as “Deli”, “Bread and Bakery” etc. There are also subcategories such as “Organic”, “Gluten-free” etc. All you need to do is to add the desired items from the different categories to your cart and check out.
Pros
- Automatic access to all Amazon Prime members.
- Items are always available. Amazon Fresh is rarely out of stock.
- Delivery is very fast. Items can be delivered within two hours of placing the order.
- Items from local Whole Foods are available on Amazon Fresh.
Cons
- Only items above $35 are eligible for free delivery.
- Amazon Fresh does not deliver to every city.
- Paper coupons or digital coupons cannot be used on Amazon Fresh.