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March 30, 2022 By Johnny Admin

Conversion focused copy-writing Course Assessment Exam Exam

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Question 1 of 99
1. Question
Is the following statement true or false?
Bullet points should only convey product features.
- TRUE
- FALSE
Correct
Incorrect
Question 2 of 99
2. Question
Is the following statement true or false?
There are no limitations to how long a description can be.
- TRUE
- FALSE
Correct
Incorrect
Question 3 of 99
3. Question
Is the following statement true or false?
Brands can get important product insights from questions posed by customers.
- TRUE
- FALSE
Correct
Incorrect
Question 4 of 99
4. Question
Is the following statement true or false?
Best seller rankings occur at the top level and not at the subcategory level.
- TRUE
- FALSE
Correct
Incorrect
Question 5 of 99
5. Question
Is the following statement true or false?
Amazon only allows 1 product per category to be available for sale.
- TRUE
- FALSE
Correct
Incorrect
Question 6 of 99
6. Question
Is the following statement true or false?
Numbers should be written out and not used as numerals.
- TRUE
- FALSE
Correct
Incorrect
Question 7 of 99
7. Question
Is the following statement true or false?
Once products are set-up live on Amazon, they automatically generate sales.
- TRUE
- FALSE
Correct
Incorrect
Question 8 of 99
8. Question
Is the following statement true or false?
The same keywords in the titles and bullets should be included in the description.
- TRUE
- FALSE
Correct
Incorrect
Question 9 of 99
9. Question
What information do questions and answers provide brands?
- Insights.
- Customer language.
- New product details.
- All of the above.
Correct
Incorrect
Question 10 of 99
10. Question
How does Amazon select products for Amazon’s Choice?
- Reviews.
- Pricing.
- Availability.
- All of the above.
Correct
Incorrect
Question 11 of 99
11. Question
When posting multiple products across categories, all listings should include?
- Brand’s voice.
- Positioning statements.
- Target audience.
- All of the above.
Correct
Incorrect
Question 12 of 99
12. Question
Is the following statement true or false?
Add an exclamation point to emphasize an important message.
- TRUE
- FALSE
Correct
Incorrect
Question 13 of 99
13. Question
What does page optimization mean?
- The title targets a broad audience.
- One main image is used.
- Bullets include keywords.
- Three bullets are used.
Correct
Incorrect
Question 14 of 99
14. Question
Is the following statement true or false?
Consumers can easily read a large amount of copy online?
- TRUE
- FALSE
Correct
Incorrect
Question 15 of 99
15. Question
What should be included in a product description?
- Brand’s voice.
- Target consumer’s language.
- Product benefits.
- All of the above.
Correct
Incorrect
Question 16 of 99
16. Question
Is the following statement true or false?
Only Prime eligible products can be flagged Amazon’s Choice.
- TRUE
- FALSE
Correct
Incorrect
Question 17 of 99
17. Question
Is the following statement true or false?
Brands can get important insights directly from the competition on Amazon.
- TRUE
- FALSE
Correct
Incorrect
Question 18 of 99
18. Question
Is the following statement true or false?
Use semi-colons to separate important phrases in bullets.
- TRUE
- FALSE
Correct
Incorrect
Question 19 of 99
19. Question
What do tear downs uncover?
- If the page is ranking in organic search.
- If the listing explains what the product does.
- If the message targets the right customer.
- All of the above.
Correct
Incorrect
Question 20 of 99
20. Question
What should detailed page content include?
- Using a lot of adjectives.
- Clearly defined features and benefits.
- Targeting all audiences.
- Filling as many words as possible on the page.
Correct
Incorrect
Question 21 of 99
21. Question
What is Amazon’s system called?
- A9 Algorithm
- Backend magic.
- Shopper2.
- All of the above.
Correct
Incorrect
Question 22 of 99
22. Question
Why is it important to list a product within the right category?
- It allows shoppers to find the listing.
- It generates competitive information.
- It defines the product.
- All of the above.
Correct
Incorrect
Question 23 of 99
23. Question
Is the following statement true or false?
Amazon’s Choice products are always high ranking, top selling products within the category.
- TRUE
- FALSE
Correct
Incorrect
Question 24 of 99
24. Question
What does the USP stand for?
- Unlikely selling proposition.
- Unknown selling proposition.
- Unique selling proposition.
- Unusual selling proposition.
Correct
Incorrect
Question 25 of 99
25. Question
What should be included in images?
- Only show the products and accessories the customer receives.
- If the product is in a variation, only show one color to not confuse the customer.
- Include factory audits.
- All of the above.
Correct
Incorrect
Question 26 of 99
26. Question
What is the purpose of a tear down?
- To determine how shoppers perceive a brand / product.
- To determine a brand’s voice.
- To determine key messaging points.
- All of the above.
Correct
Incorrect
Question 27 of 99
27. Question
Is the following statement true or false?
As long as keywords are in the titles, they are not needed in bullets.
- TRUE
- FALSE
Correct
Incorrect
Question 28 of 99
28. Question
Is the following statement true or false?
All 3P sellers and 1P vendors can create A+ content?
- TRUE
- FALSE
Correct
Incorrect
Question 29 of 99
29. Question
Is the following statement true or false?
Amazon chooses the product category when being listed.
- TRUE
- FALSE
Correct
Incorrect
Question 30 of 99
30. Question
Is the following statement true or false?
On Amazon, a brand is able to get a snapshot of all the top competitors within a category.
- TRUE
- FALSE
Correct
Incorrect
Question 31 of 99
31. Question
Is the following statement true or false?
Price is the only motivator to purchase a product.
- TRUE
- FALSE
Correct
Incorrect
Question 32 of 99
32. Question
Is the following statement true or false?
Company specific and contact information should be included on the detailed page listing.
- TRUE
- FALSE
Correct
Incorrect
Question 33 of 99
33. Question
What influences a customer to select a listing during organic search?
- Number of reviews.
- Flagged as Amazon Choice.
- Flagged as Best Sellers.
- All of the above.
Correct
Incorrect
Question 34 of 99
34. Question
Bullet points should include.
- Fragment sentences.
- Long, descriptive sentences.
- Short, choppy sentences.
- Long, descriptive sentences.
- Short, choppy sentences.
- Perfect, well written sentences.
Correct
Incorrect
Question 35 of 99
35. Question
What is brand registry?
- An Amazon process that confirms brand ownership.
- Available to all sellers that have an active trademark.
- Designed to protect a brands authenticity.
- All of the above.
Correct
Incorrect
Question 36 of 99
36. Question
Is the following statement true or false?
Product categories can also be defined into subcategories.
- TRUE
- FALSE
Correct
Incorrect
Question 37 of 99
37. Question
What does BSR stand for?
- Best Service Review.
- Best Sellers Rank.
- Best Single Review.
Correct
Incorrect
Question 38 of 99
38. Question
Is the following statement true or false?
Amazon allows videos to be placed only on a brand store.
- TRUE
- FALSE
Correct
Incorrect
Question 39 of 99
39. Question
Is the following statement true or false?
The main image on a detailed landing page should be against a white background.
- TRUE
- FALSE
Correct
Incorrect
Question 40 of 99
40. Question
Is the following statement true or false?
Targeting a specific customer is better for optimization?
- TRUE
- FALSE
Correct
Incorrect
Question 41 of 99
41. Question
Is the following statement true or false?
Bullets points should reference all products in a brands portfolio.
- TRUE
- FALSE
Correct
Incorrect
Question 42 of 99
42. Question
Is the following statement true or false?
Brand registry is designed to stop IP infringement issues.
- TRUE
- FALSE
Correct
Incorrect
Question 43 of 99
43. Question
Is the following statement true or false?
Categories provide brand’s competitive insight.
- TRUE
- FALSE
Correct
Incorrect
Question 44 of 99
44. Question
Is the following statement true or false?
Products can only be listed in 1 category on Amazon.
- TRUE
- FALSE
Correct
Incorrect
Question 45 of 99
45. Question
Is the following statement true or false?
Variations are a great way for a brand to pool reviews across like products.
- TRUE
- FALSE
Correct
Incorrect
Question 46 of 99
46. Question
Is the following statement true or false?
A recognized brand doesn’t have to worry about organic search.
- TRUE
- FALSE
Correct
Incorrect
Question 47 of 99
47. Question
Is the following statement true or false?
Bullet points aid a customer’s decision to make a purchase.
- TRUE
- FALSE
Correct
Incorrect
Question 48 of 99
48. Question
Is the following statement true or false?
All 1P vendors or 3P sellers can create a brand store.
- TRUE
- FALSE
Correct
Incorrect
Question 49 of 99
49. Question
Is the following statement true or false?
Some product categories require Amazon approval before a brand can list a product.
- TRUE
- FALSE
Correct
Incorrect
Question 50 of 99
50. Question
What does “Winning the Buy Box” mean?
- You get the sale.
- You get free samples.
- Your produt gets placed in a special box during shipping.
Correct
Incorrect
Question 51 of 99
51. Question
Is the following statement true or false?
A browser makes a decision to stay or leave a page within 20 seconds.
- TRUE
- FALSE
Correct
Incorrect
Question 52 of 99
52. Question
Is the following statement true or false?
A less known brand can still be viewed as a product authority through detailed page content.
- TRUE
- FALSE
Correct
Incorrect
Question 53 of 99
53. Question
Is the following statement true or false?
Product descriptions appear at the top of a detailed page listing?
- TRUE
- FALSE
Correct
Incorrect
Question 54 of 99
54. Question
Is the following statement true or false?
Only registered brand registered brands can create a storefront.
- TRUE
- FALSE
Correct
Incorrect
Question 55 of 99
55. Question
Is the following statement true or false?
Top sellers usually have a high number of reviews.
- TRUE
- FALSE
Correct
Incorrect
Question 56 of 99
56. Question
What can be uncovered during a competitive review?
- Content data.
- Messaging context.
- Customer feedback.
- All of the above.
Correct
Incorrect
Question 57 of 99
57. Question
Is the following statement true or false?
Detailed page description do not have any character limits.
- TRUE
- FALSE
Correct
Incorrect
Question 58 of 99
58. Question
Is the following statement true or false?
A brand should anticipate customers questions ahead of time.
- TRUE
- FALSE
Correct
Incorrect
Question 59 of 99
59. Question
Is the following statement true or false?
Descriptions should be written using complete sentence structure?
- TRUE
- FALSE
Correct
Incorrect
Question 60 of 99
60. Question
Is the following statement true or false?
Sellers can obtain brand registry authorization through a registererd brand.
- TRUE
- FALSE
Correct
Incorrect
Question 61 of 99
61. Question
Is the following statement true or false?
Amazon only displays products with over 100 reviews.
- TRUE
- FALSE
Correct
Incorrect
Question 62 of 99
62. Question
What can you learn from analyzing a competitor listing?
- Language that explains the products.
- Graphics and imagery.
- Customer likes and dislikes.
- All of the above.
Correct
Incorrect
Question 63 of 99
63. Question
Is the following statement true or false?
Category best sellers change on a quarterly basis.
- TRUE
- FALSE
Correct
Incorrect
Question 64 of 99
64. Question
Why is good product messaging important?
- It engages the target audience.
- It aids in increasing sales.
- It conveys important product / brand details.
- All of the above.
Correct
Incorrect
Question 65 of 99
65. Question
Is the following statement true or false?
It’s not necessary to include keywords in descriptions.
- TRUE
- FALSE
Correct
Incorrect
Question 66 of 99
66. Question
Why is A+ content important?
- Visually reinforces a brand’s message.
- Allows core selling points can be explained through images.
- Breaks the clutter of detailed pages.
- All of the above.
Correct
Incorrect
Question 67 of 99
67. Question
Is the following statement true or false?
Reading customer reviews helps new shoppers to measure overall customer satisfaction with the product.
- TRUE
- FALSE
Correct
Incorrect
Question 68 of 99
68. Question
Is the following statement true or false?
Customers can vote on questions they find most helpful.
- TRUE
- FALSE
Correct
Incorrect
Question 69 of 99
69. Question
What kind of messaging video can brands create?
- How to.
- Product specific.
- Brand awareness.
- All of the above.
Correct
Incorrect
Question 70 of 99
70. Question
Is the following statement true or false?
A listing tear down doesn’t uncover if brands are responding to customer questions.
- TRUE
- FALSE
Correct
Incorrect
Question 71 of 99
71. Question
Is the following statement true or false?
Writing descriptions aren’t necessary if A+ content is on the page
- TRUE
- FALSE
Correct
Incorrect
Question 72 of 99
72. Question
Is the following statement true or false?
Branded content increases page conversions.
- TRUE
- FALSE
Correct
Incorrect
Question 73 of 99
73. Question
How can a customer measure customer satisfaction within a category?
- Look at the number of reviews.
- Read through customer comments.
- Take a closer look at products flagged Best Seller.
- All of the above.
Correct
Incorrect
Question 74 of 99
74. Question
Why is the customer question and answer section important?
- Connects new buyers with existing customers.
- Provides insight for brands.
- Provides insight into the customer experience.
- All of the above.
Correct
Incorrect
Question 75 of 99
75. Question
Is the following statement true or false?
To avoid any spelling or grammar mistakes, someone else besides the writer should read the copy.
- TRUE
- FALSE
Correct
Incorrect
Question 76 of 99
76. Question
Is the following statement true or false?
A good bullet point includes subjective claims?
- TRUE
- FALSE
Correct
Incorrect
Question 77 of 99
77. Question
Is the following statement true or false?
Keywords should be included in detailed page descriptions?
- TRUE
- FALSE
Correct
Incorrect
Question 78 of 99
78. Question
Is the following statement true or false?
Amazon’s primary mission surrounds a customer first approach.
- TRUE
- FALSE
Correct
Incorrect
Question 79 of 99
79. Question
Is the following statement true or false?
Amazon places the Best Seller banner right over a product image so it’s easy to see.
- TRUE
- FALSE
Correct
Incorrect
Question 80 of 99
80. Question
Is the following statement true or false?
Customers can upload their own product images when providing a review.
- TRUE
- FALSE
Correct
Incorrect
Question 81 of 99
81. Question
Is the following statement true or false?
Appealing to a customers emotions is a great way to convert a sale.
- TRUE
- FALSE
Correct
Incorrect
Question 82 of 99
82. Question
Is the following statement true or false?
Bullet points should start with product features?
- TRUE
- FALSE
Correct
Incorrect
Question 83 of 99
83. Question
Is the following statement true or false?
Descriptions keywords are still ranking even if it isn’t visible on the detailed page.
- TRUE
- FALSE
Correct
Incorrect
Question 84 of 99
84. Question
Who can answer customer questions?
- Manufacturers.
- Sellers.
- Previous purchasers.
- All of the above.
Correct
Incorrect
Question 85 of 99
85. Question
How does Amazon select category best sellers?
- Number of product sales.
- Positive reviews.
- Amazon metrics.
- All of the above.
Correct
Incorrect
Question 86 of 99
86. Question
Is the following statement true or false?
Brands shouldn’t bother looking at customer images to obtain feedback.
- TRUE
- FALSE
Correct
Incorrect
Question 87 of 99
87. Question
Is the following statement true or false?
Amazon has been known to suspend listings that are not within their guidelines.
- TRUE
- FALSE
Correct
Incorrect
Question 88 of 99
88. Question
Is the following statement true or false?
Bullet points should be written in all capital letters?
- TRUE
- FALSE
Correct
Incorrect
Question 89 of 99
89. Question
How can a description be written?
- Bold text.
- Bulleted lists.
- Paragraph breaks.
- All of the above.
Correct
Incorrect
Question 90 of 99
90. Question
Why is it important for a seller to answer customer questions?
- To engage with the customer.
- To provide an nswer from a product authority.
- To prevent a customer to purchasing from a competitor.
- All of the above.
Correct
Incorrect
Question 91 of 99
91. Question
Is the following statement true or false?
Negative reviews influence category rankings.
- TRUE
- FALSE
Correct
Incorrect
Question 92 of 99
92. Question
Is the following statement true or false?
Amazon compiles words used most often in customer reviews.
- TRUE
- FALSE
Correct
Incorrect
Question 93 of 99
93. Question
Is the following statement true or false?
Amazon has different listing requirements for 1P vendors vs. 3P sellers.
- TRUE
- FALSE
Correct
Incorrect
Question 94 of 99
94. Question
When writing bullet points, where should you place the top three bullet points?
- At the end.
- In the beginning.
- In the middle.
- Anywhere.
Correct
Incorrect
Question 95 of 99
95. Question
Is the following statement true or false?
HTML code can be used for enhancing description content.
- TRUE
- FALSE
Correct
Incorrect
Question 96 of 99
96. Question
Is the following statement true or false?
Customer questions and answers can be searched.
- TRUE
- FALSE
Correct
Incorrect
Question 97 of 99
97. Question
Is the following statement true or false?
Best seller category rankings change once a week.
- TRUE
- FALSE
Correct
Incorrect
Question 98 of 99
98. Question
What does Amazon capture in customer reviews?
- Phrases most often used.
- Features of the products most mentioned.
- Customer’s height and weight.
Correct
Incorrect
Question 99 of 99
99. Question
Is the following statement true or false?
When running a sale on a product, a brand should add “sale” into the title to capture a shopper’s interest.
- TRUE
- FALSE
Correct
Incorrect

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